BigCommerce Announces General Availability of Facebook Shops
Ecommerce platform BigCommerce has announced the availability of its Facebook Shops integration to all BigCommerce merchants.
"The Shop section on Facebook enables fast-growing brands to engage millions of shoppers across new channels and devices," said Tim Schulz, chief product officer at BigCommerce. "Our partnership with Facebook will unlock even more value for thousands of successful BigCommerce stores who want to engage shoppers in a meaningful, relevant way and ultimately sell even more."
BigCommerce merchants who sell to US shoppers can create a custom Shop on their business' Facebook Page, and begin selling individual products or custom collections. Customers can discover new products, subscribe to updates when new items are added and purchase products through Facebook Shops.
BigCommerce intially released its Facebook Shops feature to a limited audience in October last year.