Shopify Adds Integration with Facebook Messenger

Ecommerce platform Shopify is now integrated with Facebook Messenger so store owners can provide customer support and send other ecommerce communications through Facebook.

By integrating with the new Facebook Messenger Platform, Shopify now allows merchants in the US to provide customer support, automatically send order confirmations, shipping updates, push notifications, and more, through Facebook Messenger.

"Messaging apps are enabling us to rekindle the conversations we are used to having in person with retail businesses, and recapture some of the lost intimacy that comes with shopping online," said Brandon Chu, Senior Product Manager at Shopify. "Our decision to integrate with Messenger and build commerce bots, is designed to help merchants develop deeper relationships with their customers, and give them an opportunity to reinforce their brand's personality."

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Shopify has also announced an agreement to acquire privately held company Kit CRM Inc., a virtual marketing assistant that leverages messaging to help businesses market their online stores.

Founded in 2013, Kit helps manage small businesses' marketing tasks so that entrepreneurs can focus on other aspects of their business. Kit allows businesses to run targeted ads on Facebook and Instagram, post updates to their Facebook Page, make recommendations based on store activities, and more, all via text messages. Last month, Kit also introduced an API that allows it to interact with other apps in the Shopify App Store.

Source: Shopify for Facebook Messenger and Kit CRM

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