BigCommerce Rolling Out Selling on Pinterest to all US Merchants
Ecommerce platform BigCommerce is rolling out support for Pinterest Buyable Pins to all its US merchants.
Buyable Pins on Pinterest provide shoppers with the ability to browse and purchase products directly on Pinterest. The feature is rolling out to all US BigCommerce stores.
Buyable Pins enable Pinterest's 100 million active users to purchase products directly on Pinterest's mobile apps. They also appear in Pinterest's dedicated Shop section.
To start using Buyable Pins, merchants need a Pinterest business account. Then they can connect their store to Pinterest in the BigCommerce control panel. Next they apply to sell on Pinterest and send their BigCommerce product catalog. The application process can take up to a week.
Orders generated through Pinterest Buyable Pins appear in the BigCommerce control panel alongside ordinary store orders. Inventory levels are synced automatically.
Buyable Pins are only available to merchants selling in the US that meet Pinterest's merchant policies and advertising guidelines. Buyable Pins are currently limited to merchants using PayPal powered by Braintree; support for additional gateways will be added soon.