XSellco Launches Facebook and Twitter Customer Support Integrations
Ecommerce helpdesk system XSellco Fusion can now be used to support customers through social networks Facebook and Twitter.
Sellers can connect their Facebook and Twitter accounts to Fusion and start responding to customer messages in a matter of minutes. Fusion's "Sales Insights" functionality allows sellers to quickly look up orders from connected sales channels, view customer details and respond to messages from social media.
XSellco CEO Victor Corcoran said, "Finding ways to scale effective multichannel customer support is a challenge for many companies. Social media is the new arena for customer support, so we're thrilled to be able to offer our users a social solution - the ability to engage with their customers on Facebook & Twitter directly from Fusion."
A study by Bain & Company, showed that "when companies engage and respond to customer service requests over social media, those customers end up spending 20% to 40% more with the company." Another study by Gartner found that "failure to respond via social channels can lead to a 15% increase in the churn rate for existing customers".