Competera Releases Repricing Features
Competitor price monitoring tool Competera has a new repricing feature allowing users to change prices from within the system.
The "Repricing Platform" can change prices according to business rules, market data and competitor analysis. Competera can transfer updated prices via API directly into supported storefronts.
Pricing rules can, for example, always keep prices lower than a specific competitor. After analyzing the market, Competera will recommend price changes or provide comments such as "Competitor's product not available. Raise the price." Competera's recommendations can be approved or declined by the user then sent to the storefront.