ShipStation Adds Branded Shipment Tracking Pages
Shipping system ShipStation now provides custom-branded parcel tracking pages.
The new feature, currently available only for US-based businesses, allows users to design their customer-facing order tracking page with their own brand logo, colors, contact information and social media links.
The progress of the customer's order is shown visually on a map. The branded page helps promote the business while providing a better customer experience, and is mobile-responsive.
A new Customer Engagement report complements the branded tracking page with open and click rates for tracking and delivery emails, along with statistics on visits to the branded tracking page and which links are clicked.