ChannelAdvisor Adds Support for eBay Promoted Listings
Marketplace management solution ChannelAdvisor Marketplaces has added support for eBay's new "Promoted Listings" advertising program.
eBay Promoted Listings is an advertising program that puts seller listings in highly visible placements on a unique cost-per-sale model. Sellers bid for placement and only pay when there is a sale. Using ChannelAdvisor, retailers and brands can efficiently create and manage Promoted Listing campaigns to deliver ads for products that are tailored to consumer searches. Consumers who click on the ad are taken directly to the eBay product detail page where they can purchase the product.
"Promoted Listings are a great way for retailers and brands to gain maximum exposure for their products on eBay," said ChannelAdvisor CEO David Spitz. "Building campaigns that advertise hot items is a great way for retailers to help boost their online sales this holiday season. We're excited to work with our customers to ensure they're making a concerted effort to get their products front and center on the popular website."
"eBay's Promoted Listings offering allows merchants to put their best-selling merchandise and seasonal must-haves in front of the right buyers, while taking advantage of a transparent and innovative cost-per-sale model," said Hal Lawton, SVP of eBay North America. "We're excited to partner with ChannelAdvisor to enable a simple process for sellers to implement this service and take their eBay business to the next level."
ChannelAdvisor says it is the first ecommerce solution provider to support eBay Promoted Listings.