ChannelAdvisor Adds Support for Otto, Schwab and Baur Marketplaces in Germany
The latest release for multichannel management solution ChannelAdvisor Marketplaces includes support for three German marketplaces within the Otto Group of companies.
The three new marketplaces are Otto, Schwab and Baur, spanning fashion, household, toys, sports and multimedia. Otto Group is the largest German online retailer in the fashion and lifestyle sector, with 2.2 million SKUs and 6,000 different brands available.
"We proactively seek ways to help connect our customers to more sources of demand. By adding support for three widely recognised German marketplaces, we're providing our customers product exposure among a new set of shoppers," said Felix Kuehl, head of sales, DACH for ChannelAdvisor. "German online sales are currently estimated to be £49.09 billion and predicted to rise by a further £17 billion by 2020. This means there is a great opportunity for retailers in Germany and retailers should consider scaling now."
"The Otto Group focuses on offering great product selection and we aim to help deliver a great customer experience," said Robert Schlichter, Divisional Manager Marketplace otto.de. "We are excited to offer ChannelAdvisor merchants the opportunity to sell across Otto, Baur and Schwab. Through a single inventory feed to ChannelAdvisor, retailers can list their products across Otto.de, Schwab.de and Baur.de."