Shopify to Add Direct Listing to eBay
Ecommerce platform Shopify is building an integration to allow its users to list products directly to the eBay online marketplace.
With the new integration, Shopify merchants will have the opportunity to surface their brand and products to a massive new audience of more than 169 million active eBay buyers. eBay shoppers will benefit from added selection and choice from potentially hundreds of thousands of Shopify merchants.
This integration will also enable Shopify merchants to immediately sync inventory information such as product title and description, item specifics, price and quantity from Shopify to eBay. Customer orders will also be imported to Shopify and allow merchants to fulfill orders from both platforms in one location, while messages from buyers on eBay will also be visible within Shopify so their sellers won't miss any important communications.
"eBay is focused on delivering the best choice and selection of inventory to buyers across the globe," said Bob Kupbens, VP of Global Trust & Seller Experience, eBay. "This new integration with Shopify will bring even more great products to eBay buyers, while offering Shopify merchants the ability to seamlessly drive their business and brand at scale by tapping into our vibrant marketplace."
eBay joins a fast-growing list of other Shopify sales channels, including Amazon, BuzzFeed, Facebook, Pinterest, Messenger and retail via Shopify's Point of Sale, among others. These integrations are possible because of Shopify's Sales Channel Platform, a collection of APIs that can be used to add commerce to any site, app, or platform. Sales channels are an important part of a Shopify merchant's business strategy, with more than 60% of merchants selling in two or more channels.
The eBay sales channel is expected to be available in Fall 2017 for Shopify merchants selling in USD in the United States.