Infopia Introduces Marketplace Manager Spring ’07

e-commerce solutions company Infopia, has launched the Spring 2007 edition of its Marketplace Manager platform. The changes fall into three key areas: time-saving features, enhanced marketplace functionality, and website optimization.

Time-saving features include new context-sensitive help throughout the application; a redesigned user interface; and increased automation for managing inventory, listings, and orders. The integration with salesforce.com has also been enhanced.

Expanded online marketplace functionality is provided through integration with the eBay Giving Works Program, and enhanced capabilities for eBay and Amazon Seller Central. Merchants can now optimize automated pricing and inventory features on those sites. There are also newly designed marketplace templates with options to customize content and color settings with a single click.

Website optimization capabilities, using Search Engine Optimization (SEO) tools such as built-in site maps and features that control page titles, meta tags, and image alt tags. Storefront templates can be changed instantly.

Bjorn Espenes, CEO of Infopia, explained "With Infopia’s Marketplace Manager Spring ’07 release, [sellers] have the tools at their fingertips necessary to put new programs in place to reach niche customers, deliver dynamic offerings, develop targeted promotions, and create a unique brand and exceptional customer experience.”

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