ChannelAdvisor Signs New Customers to Search Marketing Programs
eCommerce solutions company ChannelAdvisor has announced the addition of 30 new retail customers who have chosen either ShoppingAdvisor or SearchAdvisor to manage their paid search or comparison shopping engine efforts.
ShoppingAdvisor creates comparison shopping programs with built-in profitability management by defining business rules to automatically adjust bid levels or remove products to improve results.
SearchAdvisor manages paid search efforts (pay-per-click) across top search engines including Google, Yahoo!, MSN and Ask.com, through a single interface. SearchAdvisor ensures retailers do not bid on keywords for out-of-stock products and automates bid management by taking into account individual product cost.