May 14 2008
May 14, 2008
JupiterResearch Report Looks at Benefits and Challenges of Multichannel Selling
A white paper commissioned by ChannelAdvisor shows that multichannel selling significantly contributed to the success of 75 percent of the online retailers surveyed.
Other findings include:
- 35 percent of retailers have sales and marketing initiatives that span at least six online channels
- 39 percent have strategies for online affiliate marketing
- 34 percent have strategies for comparison shopping engines