JupiterResearch Report Looks at Benefits and Challenges of Multichannel Selling

A white paper commissioned by ChannelAdvisor shows that multichannel selling significantly contributed to the success of 75 percent of the online retailers surveyed.

Other findings include:

  • 35 percent of retailers have sales and marketing initiatives that span at least six online channels
  • 39 percent have strategies for online affiliate marketing
  • 34 percent have strategies for comparison shopping engines

Download the white paper here.

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