ChannelAdvisor Acquires Rich Media Provider

eCommerce solutions company ChannelAdvisor has acquired struggling "rich media" company RichFX for $3.1 million.

ChannelAdvisor will use RichFX's technology to offer three new products for Internet retailers:

  • RichImage – Image zoom and pan functionality and merchandising solutions such as product configurators.
  • RichCatalog – Brings printed catalogs online.
  • RichCircular – Brings regional circulars online.

RichFX customers report a 10%+ increase in online conversion when their online merchandising is enhanced via one of the RichFX offerings.

RichFX has over 200 retailers as customers, including Wal-Mart, Disney, and Saks.

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