ChannelAdvisor Acquires Rich Media Provider
eCommerce solutions company ChannelAdvisor has acquired struggling "rich media" company RichFX for $3.1 million.
ChannelAdvisor will use RichFX's technology to offer three new products for Internet retailers:
- RichImage – Image zoom and pan functionality and merchandising solutions such as product configurators.
- RichCatalog – Brings printed catalogs online.
- RichCircular – Brings regional circulars online.
RichFX customers report a 10%+ increase in online conversion when their online merchandising is enhanced via one of the RichFX offerings.
RichFX has over 200 retailers as customers, including Wal-Mart, Disney, and Saks.