Amazon analytics tool ManageByStats has a new keyword rank checking tool that runs completely in the cloud.
The ManageByStats Keyword tool checks the ranking for selected keywords for specified products. It used to consist of a downloaded software application along with a reporting UI on the ManageByStats website. With the new release everything runs inside ManageByStats.
"The software app was our first solution for this", said ManageByStats CEO, Philip Jepsen. "But it became a little cumbersome to run separately. Users either had to schedule or oversee the running of it to check keywords, and so we decided to automate it by bringing it all within the main program."
With the new tool users create projects, add ASINs (products) and list all keywords for each product directly in the new Keywords section of ManageByStats. Graphs and evaluation tools are also in this area, so the entire process of managing and evaluating keywords can be overseen. ManageByStats automatically pulls and updates Keyword data, including newly added keywords.
The new tool is available now.
Source: Digital Journal
Amazon analytics system ManageByStats has added a new export designed for creating Facebook Custom Audiences from Amazon customer data.
ManageByStats has added an option that allows users to create a list formatted specifically for Facebook with one click.
The Facebook-formatted list includes "real email" and phone number columns. Real emails and phone numbers are not needed for the file to work with Facebook, but they do increase audience match results. ManageByStats can acquire real emails and phone numbers for sellers using their Appends service.
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ManageByStats has also added an option in their SellerMail module to send emails either per order, shipment or item. Previously ManageByStats would send emails for every item ordered, which meant buyers would get multiple emails if they bought more than one item in an order.
Amazon analytics tool ManageByStats has extended their "Email Appends" service to also find phone numbers for Amazon customers.
Until now the service only searched for and added real email addresses to Amazon customer records. ManageByStats users can now choose to have email address, phone numbers or both automatically added to the details of customers who have bought from them via Amazon.
ManageByStats have a success rate of around 30% for phone numbers, and up to 55% for email addresses.
Amazon analytics system ManageByStats has changed its collection of Amazon customer email addresses from monthly to daily.
The ManageByStats "email appends" service used to search for Amazon customer email addresses on the first of each month but will now run every day, adding email addresses for customers who purchased from the seller in the last day.
The service uses the customer's first name, last name and postal address to search national databases for matching email addresses. ManageByStats says they can acquire email addresses for 40 - 45% of the records processed. There is an additional fee for the service, and it is only available for the US Amazon market.
Amazon does not provide sellers with their customers' real email addresses itself, instead providing an Amazon address which routes messages through the Amazon support system.
Amazon analytics tool ManageByStats now supports all Amazon Europe websites as well as Amazon India.
Amazon France, Italy, Spain and India are now available in ManageByStats, so users can report on customers, inventory and sales in any of them. ManageByStats's SellerMail feature also works for all of the new markets, allowing automatic messages to be sent and monitored for each individual marketplace.
Amazon analytics system ManageByStats now has a direct link from Amazon orders to parcel carriers' tracking pages.
Instead of navigating to Amazon and copying-and-pasting the tracking number into the carrier's website, ManageByStats provides a direct link pre-filled with the correct tracking information.
Amazon analytics tool ManageByStats has added new product data fields, and improved access to customer notes.
ManageByStats now includes Ad Costs and Sales Tax collected by Amazon on the Stats page.
- Ad Costs help sellers see how ads factor into sales and profit. The data includes a series of graphs related to Ads under the Marketing Performance section.
- Sales Tax breaks out the tax collected by Amazon, down to the specific product if needed.
ManageByStats has also added the ability to sort and tag customer notes, and view them at a glance on the Customer List page.
Amazon analytics system ManageByStats has added a new feature which can automatically trigger emails to customers.
The new customer contact feature, called SellerMail, allows ManageByStats users to automatically send custom emails to customers at specified trigger events.
ManageByStats CEO Philip Jepsen said, "This is a big feature. Customer feedback with selling on Amazon is huge, and there are entire programs dedicated solely to this. With SellerMail we're now offering that ability directly within the ManageByStats program. With one login you get it all."
SellerMail can send emails to customers at the time of purchase, shipment, delivery and other trigger points. Emails can be customized for specific brands, product lines or individual products, repeat buyers and more.
Amazon analytics tool ManageByStats has added a new range of marketing performance reports.
The new graphs include ad costs, impressions, clicks, CTR (click through rate), CPC and quantity ordered. Users can now graphically see marketing performance for any of their products, brands and product lines, for any date range.
"We're excited to be rolling out these new graphs," says ManageByStats CEO, Philip Jepsen. "Our customers have been requesting Ad Costs, which we've just added, and now we've got the graphs to go along with those figures."
"Ad Costs are the average costs per click (CPC) multiplied by the number of clicks, which gives you the cost of your ads for each product," says Mr. Jepsen. "Those are sorted by the same parameters as the other data on the stats page and show the marketing costs for each product, giving an even more precise final figure for profit. This in itself is huge. And now, with the Marketing Performance graphs, you have a way to see all this information visually."