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Brightpearl is an omnichannel retail management platform streamlining inventory management, order control and fulfilment, contact relationship management, automation and accounting.
Brightpearl provides automation, and real-time insights via reports on inventory, cash flow, profitability by SKU, channel, customer purchase behaviour and more.
|Platforms||Android App, API, Web Based / SaaS|
|Amazon Sites||Amazon.co.uk, Amazon.com, Amazon.de, Amazon.fr, Amazon.it|
|Carriers||Parcelhub, Royal Mail|
|eBay Sites||eBay.co.uk, eBay.com|
|Other Marketplaces||Alibaba, Flubit / SKU Cloud|
|Shopping Carts||BigCommerce, CubeCart, ekmPowershop, Magento, OpenCart, osCommerce, Shopify, Visualsoft, WooCommerce|
Multichannel ecommerce management solution Brightpearl has appointed a new CEO - Derek O'Carroll, formerly an SVP of sales and marketing at IT security company Symantec.
Brightpearl Chairman Charles Grimsdale said, "To manage Brightpearl's global expansion, the Board recruited an executive with a proven record of transforming businesses and formulating strategic operations and plans designed to capitalize on regional opportunities. Derek is a seasoned technology professional who will quickly apply his experiences and expertise to drive Brightpearl's customer-first strategy and future product initiatives, as well as refining our go-to-market strategies to maintain our market leading position."
Before joining Brightpearl, O'Carroll led a successful career of more than 10 years with Symantec, where he held numerous leadership positions with the company's enterprise, small business, and consumer divisions. Most recently, he served as Senior Vice President of global field sales and marketing and Vice President, for Symantec's Norton business, responsible for $1.7bn of revenue globally.
"Today, customers have been trained by Amazon and others to expect very high levels of customer experience. High-growth independent retailers can compete by reaching the same levels of efficiency used by the bigger players. Brightpearl automates the administration processes across sales, distribution, and accounting so our customers can compete efficiently and focus their valuable time on business growth activities," said O'Carroll.
Multichannel management solution Brightpearl has a new integration with ecommerce platform Magento, which synchronizes inventory levels, prices and orders between the two systems.
Benefits of the new integration include:
- Synchronization with Brightpearl with no impact on the performance of a retailer's Magento store.
- Full enterprise resource planning (ERP) capability and integrated point-of-sale (POS).
- Powered by Flint Technology's revolutionary interactions framework, the new connector can process 40,000+ orders per hour.
"Other integrations just blast data at Magento, causing speed and performance issues with a retailer's website that can turn customers away, sacrifice sales, and adversely affect search engine rankings," said Dong Xu, President, SILK Software Corp., a full-service Magento Gold Solution Partner that has worked on more than 150 Magento implementations.
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Attendees at Magento Imagine can get an advance look at Brightpearl's next-generation POS solution, which will be generally available in Q3 this year. The new POS is optimized for retailers of all sizes to offer a seamless omnichannel customer experience, including click-and-collect, and in-store order for home delivery and return of goods bought online.
James Scott, President, Brightpearl, Inc. explained, "Until now, retail associates had no easy way to provide top-notch in-store customer service based on readily available information like customer history, product details, and inventory levels. Brightpearl now puts such critical information at their fingertips. Already we have customers excited about the opportunities this will provide to compete effectively with larger retailers that use costly and complex ERP solutions."
Ecommerce software company Brightpearl has a new integration with Magento add-on M2E Pro which adds marketplace listing capabilities to the Brightpearl system.
Brightpearl's SVP Global Partnerships Adam Smith, added, "We are excited to make M2E's industry leading publishing technology available to the growing Brightpearl community of retailers. Magento, M2E, and Brightpearl together provide a powerful solution for independent merchants, and this partnership will dramatically change the way in which retailers manage their multichannel operations to drive greater revenue potential."
"Brightpearl is resilient at scale, because our platform is benchmarked at more than one million orders a day per store. So your Magento store will maintain high performance even when you are taking large numbers of orders across multiple channels."
The integration with M2E lets retailers publish products directly from Magento to marketplaces while maintaining real-time order and inventory management across all channels.
All product data is stored in Magento and users can decide which products to list on Amazon, eBay and Rakuten using a simple set of pages. The selected products will automatically connect to Brightpearl's inventory management system, which synchronizes stock levels across all channels, online and offline.
Multi-channel merchants using Brightpearl's software can manage their entire business operations – orders, inventory, customer data, accounting and reporting – from one platform.
Multichannel ecommerce management solution Brightpearl has a new integration with ecommerce platform Visualsoft.
Brightpearl's Visualsoft integration enables retailers to:
- Centralise orders, back orders and inventory across multiple sales channels; including brick & mortar stores, Visualsoft storefronts and online marketplaces.
- Integrate customer data from across channels, including B2B and B2C customers.
- Compile and introduce bundles and kits to offer more responsive, customer-focused specials and promotions.
- Support multiple store locations, warehouses and sub-brands.
- Provide real-time margin visibility to make faster trading decisions, maximum control and increased profitability.
"It's great to be working with a vibrant and growing British company like Visualsoft – and helping them compete on a global stage," said Henry Morland, Chief Product Officer, from Brightpearl.
"This integration offers Visualsoft clients a chance to grow with confidence across multiple retail channels, giving them control, efficiency and visibility across of orders, inventory, customers suppliers and accounts. Ultimately, our role is to help retailers focus on what they excel at – being great merchants."
Multichannel ecommerce technology company Brightpearl has raised $11 million of new investment, bringing the total funding raised to $30.5 million.
Brightpearl is using the funding to accelerate the growth of its sales and marketing organization in San Francisco, to further scale its engineering, service and support teams, and to continually deliver value to more than 1,400 customers in 30 countries.
Brightpearl executive chairman Charles Grimsdale said, "Our customers continuously outperform the market and compete on par with large retailers, and we believe this is testament to the operational efficiencies that Brightpearl helps them deliver. Our customers sell globally on multiple channels both online and offline. They are highly innovative, and we are delighted that Brightpearl helps them to grow faster and achieve greater operational efficiencies."
The funding includes investors Eden Ventures, MMC Ventures, and Notion Capital, and a loan from Silicon Valley Bank and Columbia Lake Partners.
Brightpearl was profiled in depth on Web Retailer this month: The World Is Their Oyster: An Interview with Brightpearl's James Scott.
Ecommerce management solution Brightpearl has been updated with new batch drop-shipping functionality, and advanced cost attribution rules.
Brightpearl's drop-shipping functionality now has batch processing functions that help cut admin time when forwarding orders directly to suppliers for shipping.
The margin calculation feature now has advanced landed-cost attribution, letting merchants easily factor in transportation fees, customs, duties, insurance, etc, when calculating margins and setting sale prices.
"Last year our customers saw holiday season sales volume nearly triple compared to 2013," said Henry Morland, Chief Product Officer at Brightpearl. "As Brightpearl is entirely cloud-based, we can dramatically increase computing resources to accommodate a huge spike in expected demand this year as well. The result is a competitive advantage enjoyed by the 1,400 merchants currently using Brightpearl to run their multi-channel operations. Already, our customers are growing at twice the average rate for ecommerce businesses worldwide -- a rate we expect will continue to increase as merchants further leverage the capabilities of our software."
Customer support system XSellco Fusion has added an integration with ecommerce management software Brightpearl.
The integration provides one-click access to Brightpearl order details from within Fusion.
XSellco are offering Brightpearl customers who are new to Fusion 15% off for the first 6 months.
Ecommerce management solution Brightpearl has launched a reporting feature in partnership with analytics software company minubo.
The new Brightpearl Insights feature generates instant results, using pre-prepared metrics, reports and dashboards designed by retail experts.
"It's about insight," said Henry Morland, Chief Product Officer at Brightpearl. "The reports and dashboards within Brightpearl Insights encapsulate many years of merchandising, marketing and general trading expertise across a range of sectors, captured by both Brightpearl and minubo. These tools are designed to inform good decision making in order to increase the advantage that Brightpearl's community of independent merchants already enjoy over their competition."
Key features include:
- Self-service dashboards reporting across customers, vendors, products and sales.
- Pre-defined reports aggregating sales and products.
- Pre-built analytic reports, giving insights into customer acquisition, customer life-cycle and marketing spend.
Brightpearl Insights are available in three tiers and available immediately in the UK, and from July 6 in the US.
Ecommerce management tool Brightpearl has partnered with China's Alibaba.com.
Brightpearl merchants can now access Alibaba.com's wholesale suppliers, and source products, from within the Brightpearl platform. Merchants can also create products directly in Brightpearl from Alibaba.com listings.
"Source from Alibaba.com offers our merchants access to thousands of products from a wide variety of suppliers," said Scott Hill, Product Manager at Brightpearl. "Our research has shown that in areas like apparel, consumer electronics, jewelry, beauty and personal care, Alibaba.com Wholesale supplier prices are typically up to 30 percent more cost effective."
Purchases from Alibaba.com are automatically recorded within Brightpearl, including the product name, supplier details and a link to the product page.
"The collaboration between Brightpearl and Alibaba.com will be a real asset as it allows us to easily source new products at lower price points to sell through our multiple channels," said Tim Elliott, Online Retail Manager at 5m Enterprises. "Going forward we expect ‘Source from Alibaba.com' to be an important method of diversifying our product portfolio."
This month's Internet Retailing Expo at the NEC, Birmingham, UK, features 24 suppliers listed in the Web Retailer directory.
The conference takes place from 25-26 March and exhibitors include 2nd Office, Asendia, Avalara, Brightpearl, ChannelAdvisor, Currencies Direct, Frooition, Genie & The Geek, James and James Fulfilment, Lengow, Linnworks, MetaPack, Neteven, One Stop Order Processing, plentymarkets, Scurri, Seller Dynamics, Selro, Visualsoft, Volo, Pentagon, WebInterpret, Wiser and XSellco.
IRX is the largest ecommerce exhibition in the UK, providing a unique opportunity to research suppliers as well as a range of free educational talks.
Source: Internet Retailing Expo
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The Supplier Says
Brightpearl was founded by former retailers with a clear goal, build a retail management platform for the omnichannel merchant. Brightpearl is headquartered in Bristol, England with an office in San Francisco. Our employees are focused on best practices for omnichannel retail and are committed to the long term success of our merchants.
The software includes, CRM and contact management, inventory and stock control, website and EPOS/point of sale, ecommerce functionality including integration with eBay marketplaces and Magento webstore, sales order processing, and accounting. Brightpearl, 17 January 2017