ChannelAdvisor Marketplaces


ChannelAdvisor's Premium Marketplaces solution enables retailers to sell more online by automating time-consuming tasks such as inventory management, ad creation and order fulfilment. The ChannelAdvisor platform supports eBay, Amazon and Pixmania as well as Comparison Shopping sites such as Shopzilla and Paid Search sites such as Google, Bing and Yahoo. Visit for UK information.


Platforms Web Based
Amazon Sites,,,,,,,,
eBay Sites eBay Australia, eBay Canada, eBay France, eBay Germany, eBay Ireland, eBay Italy, eBay Netherlands, eBay Spain, eBay UK,
Fulfillment FBA, Shipwire
Marketplaces Best Buy, Flubit, Groupon Goods, La Redoute, Newegg, PixPlace, Rakuten,, Marketplace, Tesco, Tmall, TradeMe
Price Comparison Google Shopping, Nextag, pricegrabber,,, Shopzilla
Shipping Software Endicia, ShipRush, ShipStation, ShipWorks, SkuVault,, Teapplix, TrueShip
Shopping Carts Amazon webstore, BigCommerce, Shopify, Yahoo! Ecommerce


Trial: None

Setup fee plus percentage of sales.


Marketplace Management » Multichannel

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Added 15 Sep 2005. Last updated 10 Jun 2014.
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Average Rating: starstarstardim stardim star (32 reviews)

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Bad service, Do not sign up

Review into my experience with Channel Adviser I am not too sure if they are charlatans’ or just plain incompetent whichever it is I would not recommend anyone going anywhere near these people. I was contacted by their sales person at the end of February who did an excellent pitch and persuaded... more

stardim stardim stardim stardim star

The worst and most expensive platform. Solid Commerce does the same thing and even better for close to nothing, and no yearly contract like Canneladvosor. DON'T WASTE YOUR MONEY WITH CHANNELADVOSOR. more

stardim stardim stardim stardim star
Do Not Use Channeladvisor For Premium Webstores

First, you can tell that these "stellar reviews" are the usual attempt at steamrolling real feedback and reviewers. Caveat emptor. Channeladvisor's marketing team knows only one answer, "Yes." Whatever your question is, they will promise you that it can be done... until you pay them. Then you ... more

The ONLY e-commerce solution

I can only speak highly of the service we have received from Channel Advisor since we signed up over 12 months ago. Our company had to take some time to prepare our data which we were helped with at every step, having every query answered within 24 hours (usually a lot less) and our launch manager... more

stardim stardim stardim stardim star
ChannelAdvisor ~ Legal Sharks not just a marketing company

Channel Advisor Paid Search Tech outdated After recruiting the services of Channel Advisor to make managing our Paid Search easier. It quickly became apparent that it did quite the opposite. After falling victim to push selling techniques adopted by the sales team, unfortunately we were talked in... more

Number One for eCommerce

We have been using channel advisor for several years now and they have helped up increase sales by more than 500% They are a little pricey compared to others, but are definitely by far the most advanced if you are looking to grow your business long term. I have tried similar software in the past... more

Highly Recommend!!

We have been a Channel Advisor customer for just over 6 months and in that time we have managed to connect all 4 of the marketplaces we use taking the hassle out of stock management and rewriting the data over and over again to suit each marketplace or website. Our channel advisor account manager... more

ChannelAdvisor Consistently Deliver Great Service

In my joint roles of CMO and CTO I’m constantly in talks with new providers, and as an 18 Month Veteran of ChannelAdvisor, I’ve been using their platform for long enough to know I wouldn’t want to be without it, and glad to have implemented it. Steve Jobs said “Our job is to figure out what they... more

Recommended for Marketplace Players

We use Channel Advisor to sell on multiple platforms, we are currently selling in 5 countries utilising all platforms on offer that will work for us. We rely on the support for any issues, they are usually extremely quick and I have not had a case go unresolved in one way or another. When launchin... more

Powerful Tool for Retailers

If you are a retailer doing significant business across multiple marketplaces, ChannelAdvisor is a powerful solution. We no longer have fears of overselling and can list our full quantity. We can also manipulate our data so we can meet the requirements of each new marketplace without starting from... more

comments Have you used ChannelAdvisor Marketplaces? Write a review and share your thoughts with others.


Re: Any advice on the best way to list lots of items?

...advanced / expensive software such as Channel Advisor or free services such as Turbolister... more

Re: Set-up for the best programs to use for a web retailer down quickly. From that list, ChannelAdvisor Marketplaces you've already mentioned.... more

Re: Photo editing

...also have a good round up of image... more

Re: Which inventory control software do you use and why ?

...eSeller Pro. 3. Linnworks 4. Channel Advisor 5. SixBit Software 6. Solid... more

Re: Channel Advisor - the ONLY e-commerce solution

...are in the minority when it comes to Channel Advisor. Perhaps you are big enough to get... more

Re: Channel Advisor - the ONLY e-commerce solution

...we launched in instantly thanks to Channel Advisor. We don't have to look for... more

Channel Advisor - the ONLY e-commerce solution long ago we decided to sign up to ChannelAdvisor to help manage our stock across... more

Re: Shopping cart as ebay management app?

...allow an integration. If we pick on ChannelAdvisor specifically, they still have a... more

Shopping cart as ebay management app? these stand up against the marketplace specialists (Channeladvisor, Zoovy etc)? Thanks! more

Re: Listing Software for ebay that syncs with web store

...there are companies that offer this. Channel Advisor comes to mind. They are expensive and... more

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Ecommerce software provider ChannelAdvisor has published the results of an independent study into multichannel ecommerce.

They surveyed over 200 US and UK online retailers, with an average of $3-$5 million in revenue in 2013. Participants were asked about topics including marketplaces, cross-border trade, and digital marketing. Key findings included:

  • 84 percent of retailers sell on Amazon, and 63 percent sell on eBay.
  • The retailers said the most challenging aspect of marketplace selling is competitive pricing.
  • 30 percent of retailers said 21-30 percent of their sales are from international marketplaces

ChannelAdvisor CEO Scot Wingo said "It’s critical that retailers evaluate what the rest of the industry is doing so they can stay on top of innovations. Our survey results show that retailers are taking a multichannel approach to increase their exposure in every stage of the consumer's path to purchase."

More statistics are provided in the Navigating E-Commerce Channels PDF (contact details required).

Source: ChannelAdvisor

Version 6 of ecommerce customer support solution ReplyManager is integrated with eBay's resolution center, and also marketplace management tool ChannelAdvisor.

The new eBay Resolution Center integration allows users to view and respond to eBay cases directly from ReplyManager. Users are also able to organize cases using tags and respond with standard replies.

The ChannelAdvisor integration allows users of both systems to access ChannelAdvisor order data from within ReplyManager. The customer's eBay ID or email address (including Amazon's anonymized addresses) is used to find orders in ChannelAdvisor and show the results in ReplyManager.

Other features of the new version include simplified creation of filtering rules and auto-responders, and a report on the average amount of time spent handling customer emails.

Source: ReplyManager

Multichannel management solution ChannelAdvisor Marketplaces has started automatically filing eBay disputes when sellers refund an order.

The change is in response to the new eBay Defect Rate, which assumes refunded orders have been cancelled by the seller – and are therefore defective – if a dispute has not been filed.

ChannelAdvisor will automatically create an eBay dispute for orders which meet the following criteria:

  • The order has been marked as shipped.
  • The refund is for the whole item value.
  • There isn't already a dispute created for the order.

The change took effect on May 21 and will be retroactive for refunds submitted since May 1.

A dispute will not be created for partial refunds, as they are not treated as seller-cancelled orders by eBay.

Source: ChannelAdvisor

A major update to ChannelAdvisor Marketplaces focuses on the following areas.

  • Marketing changes include support for Google Product Listing Ads (PLA) Merchant Promotions and a new "Portfolio Bidder" which predicts optimal bids.
  • Repricing improvements include a preview of the effect of repricing rule changes.
  • Fulfillment support for multiple warehouses is improved with with the ability to prioritize distribution centers, and route orders by proximity to the customer.
  • Marketplace improvements include new overselling protection, product matching technology and mobile optimization.

"In our ever-changing industry, the only way for retailers to stay ahead is by working smarter, not harder, and the 2014 Spring Release offers features to do just that," said ChannelAdvisor Vice President of Product Management Link Walls. "It's our job to deliver the tools necessary to simplify the online selling process, and our new functionality allows retailers to improve core strategies and processes to make the most of every e-commerce opportunity."

Marketplace management provider ChannelAdvisor has enhanced its Amazon repricing feature by using the Amazon's Subscriptions API, in their March software update.

Use of the Subscriptions API means that repricing can happen immediately, in response to competitors' price changes. ChannelAdvisor will monitor products on Amazon and reprice only when there is a change.

Users can also exclude specific competitors by name now, and will see sellers' names and FBA status in repricing reports.

Multichannel marketplace management provider ChannelAdvisor has announced support for Chinese internet giant Alibaba's Tmall Global marketplace.

The announcement was made at ChannelAdvisor's annual Catalyst Americas conference. "China is one of the largest and fastest-growing e-commerce markets in the world, and Alibaba is leading the way," said ChannelAdvisor President and Chief Operating Officer David Spitz. "Given our investments in China and cross-border trade, integrating with was a natural step for us and opens up new avenues of growth for our customers."

Participation in Tmall Global does not require a China business license, and orders can be fulfilled and shipped from outside China. However, sellers are required to provide a China-based product return arrangement and Chinese-language customer service.

Find out more about ChannelAdvisor's support for Tmall Global.

ChannelAdvisor's February release includes support for eBay's Out of Stock Control, inventory export enhancements, and redesigned navigation.

Out of Stock Control is an eBay API feature that allows sellers to keep GTC (Good 'Til Canceled) listings live, even when the quantity remaining reaches zero. This enables sellers to replenish stock without the need to relist.

ChannelAdvisor has made a number of improvements to their export functionality to improve ease of use, accuracy and performance. Exports can now be split into separate files, shipping fields are exported accurately, and exports with failed items continue processing instead of failing the entire file.

Ecommerce software supplier ChannelAdvisor has released its financial results for 2013, showing a 26% increase in their sellers' gross sales to $4.4 billion.

ChannelAdvisor's own revenue increased 27 percent to $68.0 million, but the business made a loss for the year of $20.6 million. Average revenue per customer increased 9 percent to $30,670. Fixed subscriptions made up 67 percent of revenue, while variable (commission) subscription fees were 33 percent of revenue.

Read more about ChannelAdvisors financial results.

Ecommerce software supplier ChannelAdvisor has announced the agenda for its Catalyst Europe conference taking place on 10 April 2014 in London.

The agenda consists of Foundations, Expansion and Insights tracks, with speakers including:

  • Scot Wingo, CEO, ChannelAdvisor
  • John Gillan, Industry Retail Leader, Google UK
  • Chris Poad, Director, Seller Services, Amazon
  • Simon Calver, CEO, Mothercare
  • Carole Woodhead, CEO, Hermes

The sessions will cover marketplaces, product data, advertising, cross-border trade, mobile shopping and image optimization.

Multichannel management solution ChannelAdvisor Premium Marketplaces has added support for the popular Bigcommerce online store.

ChannelAdvisor's "Webstores Amplifier" now integrates with Bigcommerce, and automatically synchronizes inventory and standardizes fulfillment using the ChannelAdvisor system.

"Bigcommerce offers our customers an easy-to-use online store with most advanced functionality already built in, which retailers really appreciate as they grow to the next level," said Marc Sebes, senior product manager at ChannelAdvisor. "It provides a flexible and user-friendly e-commerce storefront that can be launched in hours instead of months, enabling retailers to spend more time selling instead of waiting for their site to be finished."

See all 147 updates...

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ChannelAdvisor (2 other profiles listed)

The Supplier Says

ChannelAdvisor Marketplaces

A powerful part of the ChannelAdvisor Complete solution, ChannelAdvisor Marketplaces enables retailers to automate the labor intensive tasks of e-commerce from inventory management, to ad creation, to order fulfillment. Leveraging these efficiencies, business owners afford themselves more time to focus on building a firm that operates more strategically, sells more products, and becomes more profitable across all online sales channels.

With ChannelAdvisor Marketplaces, sellers can efficiently sell through the largest online marketplaces including eBay, and – all from a single platform. ChannelAdvisor Marketplaces arms sellers with the most comprehensive set of functionality available to quickly scale an online business. From the supplier's website
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