Competera Retail Intelligence Platform
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Competera is a pricing platform for online retailers and brands worldwide to help them set the right prices automatically and without error.
Competera helps ecommerce businesses increase margins and maintain pricing through competitive price monitoring and automated repricing. The platform tracks every competitor price, stock, and assortment change and analyzes the retailer's own activities.
|Platforms||API, Web Based / SaaS|
Trial: 14 days
Price monitoring software company Competera has released a new Brand Intelligence product for product manufacturers.
Competera Brand Intelligence provides features including:
- MAP monitoring with flexible filtration
- First MAP violation detection with automatic offender notification
- Price violation dynamic analysis by product or retailer
- Product benchmarking
With this tool, brand managers can quickly identify MAP violators, and see the percentage of assortment with violations by any retailer.
The "first violator" feature helps brands identify the first retailer to lower their price below MAP, causing other retailers to lower their price in response.
The tool also gives brands the ability to research marketplaces, resellers and price comparison sites to track the price positioning of authorized resellers as well as unauthorized ones.
Competitor price monitoring tool Competera has been relaunched with a new pricing platform consisting of three major modules.
Competitive Data helps sellers obtain up-to-date information about their competitors. Users can see complete and timely information about the market and competitors, with a guaranteed 95% data accuracy.
Price Management helps integrate prices, stock availability, and promo activity of competitors, by monitoring price decisions and prices. It helps retailers take a proactive approach to pricing.
Price Optimization helps predict profit, demand, and buyers' behavior resulting from a particular change. The foundation of this product is qualitative data, flexible and customizable processes, as well as machine learning technologies, statistics and big data operations.
Price monitoring tool Competera has launched a new feature which visualizes the price positioning of products, product categories, and leading brands.
The new feature, called "Price Index", uses a store's whole product range to show the price position of competitors or the market in general.
Price Index is one tool within Competera Price Intelligence, which displays how price position correlates to the market, and to particular competitors or certain categories of products. Benefits include:
- Discovering how competitors influence sales performance and revenue.
- Understanding the position of your own company within the market.
- Finding out which product categories are most sensitive to competitors' changes.
- Awareness of the price positioning and sensitivity of your online store towards the market and certain players.
Price Index can be filtered by competitor segment, product category, brands and more.
Competitor price monitoring tool Competera has a new repricing feature allowing users to change prices from within the system.
The "Repricing Platform" can change prices according to business rules, market data and competitor analysis. Competera can transfer updated prices via API directly into supported storefronts.
Pricing rules can, for example, always keep prices lower than a specific competitor. After analyzing the market, Competera will recommend price changes or provide comments such as "Competitor's product not available. Raise the price." Competera's recommendations can be approved or declined by the user then sent to the storefront.
The integration enables Lokad users to access their competitor's prices within Lokad. That enables automatic price comparisons, reporting on sales against competitors' prices, and creating pricing strategies taking both both in-house data and competitors' data into account.
Competera is a competitive price monitoring app which extracts prices from websites and generates a matrix of matched products and prices.
Lokad has also added a native integration with warehouse management software SkuVault. Lokad can import data from SkuVault in a single click or automatically on a schedule.
Finally, Lokad has a new function for using historical currency exchange rates. The forex() function enables retailers buying and selling internationally to use exchange rates in their Lokad dashboards and reports.
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The Supplier Says
Price monitoring software and competitors price tracking tool for eCommerce retail and brands' price
How to make sure you have the optimal price position?
?? how sensitive is the demand for a price position
?? how different do price strategies affect sales
?? how will price changes for one SKU affect sales of others
?? which prices would be optimal to maximize sales or margins
Making sure e-commerce retailers know the data-based answers, Competera suggests such benefits:
Full Stack Coverage
- Pricing data from any brand
- Pricing within major international markets
- Historic and current pricing, promotion, stock data, tracked weekly, daily, and hourly
- Currency adjustments to USD or local currency views for local inflation analysis
- Easy comparisons between brands, countries, categories, or individual items
- 360 degree view on crawling errors SLA - 98%
- Ongoing usage stats and metrics quality check
- Self-learning algorithms for data collection
- Premium Support with less than 5 min for respond
- Ticket tracking system
- Data streaming to ERP
- Shopping Carts integration
- Access through your own platform
- Insightful dashboard & Custom reports development
- High frequency and custom schedule
Competera, 4 October 2017