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Competera is a price optimization and competitive pricing analysis tool designed for ecommerce retailers, brands and manufacturers.
Competera's solutions provide SaaS-based pricing, assortment, and promotions monitoring to transform sales growth; increase customer loyalty; boost margins; protect brand image; build and implement winning pricing strategies; and track price positioning.
|Platforms||API, Web Based / SaaS|
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Price monitoring tool Competera has launched a new feature which visualizes the price positioning of products, product categories, and leading brands.
The new feature, called "Price Index", uses a store's whole product range to show the price position of competitors or the market in general.
Price Index is one tool within Competera Price Intelligence, which displays how price position correlates to the market, and to particular competitors or certain categories of products. Benefits include:
- Discovering how competitors influence sales performance and revenue.
- Understanding the position of your own company within the market.
- Finding out which product categories are most sensitive to competitors' changes.
- Awareness of the price positioning and sensitivity of your online store towards the market and certain players.
Price Index can be filtered by competitor segment, product category, brands and more.
Competitor price monitoring tool Competera has a new repricing feature allowing users to change prices from within the system.
The "Repricing Platform" can change prices according to business rules, market data and competitor analysis. Competera can transfer updated prices via API directly into supported storefronts.
Pricing rules can, for example, always keep prices lower than a specific competitor. After analyzing the market, Competera will recommend price changes or provide comments such as "Competitor's product not available. Raise the price." Competera's recommendations can be approved or declined by the user then sent to the storefront.
Ecommerce analytics tool Lokad has integrated with Competera to provide competitor pricing data.
The integration enables Lokad users to access their competitor's prices within Lokad. That enables automatic price comparisons, reporting on sales against competitors' prices, and creating pricing strategies taking both both in-house data and competitors' data into account.
Competera is a competitive price monitoring app which extracts prices from websites and generates a matrix of matched products and prices.
Lokad has also added a native integration with warehouse management software SkuVault. Lokad can import data from SkuVault in a single click or automatically on a schedule.
Finally, Lokad has a new function for using historical currency exchange rates. The forex() function enables retailers buying and selling internationally to use exchange rates in their Lokad dashboards and reports.
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The Supplier Says
Respond easily to price changes on the market and optimize your pricing
* regular competitive price monitoring
* promotions analysis
* price compare within categories and stores Competera, 22 October 2014