We have a range of advertising options, ideally suited to suppliers of software or services to small/medium size ecommerce businesses.



Terms and Conditions


Basic Listing


Directory category pages. Basic Listings appear below Premium Listings, showing a plain text link and one-line description. Review stars and tags such as "News" and "New Review" are not shown.


Visit this page to find out how to get listed in the directory.

Pricing and Booking

Basic Listings are free.

Premium Listing

Premium Listing Example
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Directory category pages. Premium Listings appear above Basic Listings and include the following:

  • Product logo
  • Full description
  • Review stars and count
  • Tags such as "News" and "New Review", if applicable

For full details see here.


Premium Listing is for products and services listed in the directory. The current listing logo is used.

Pricing and Booking

Flat annual price. Contact us for more information.

Category Sponsorship

Category Sponsorship Example
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Directory category pages. Category Sponsors are shown prominently at the top of the page. Positions are randomly switched every hour (each ad is always shown).


Category Sponsorship is for products and services listed in the directory. The current listing logo and description is used, and the ad is linked direct to your website.

Pricing and Booking

Flat monthly price. Contact us for more information.


Sidebar Banner

Sidebar Banner Example
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The right column, on every page excluding the category landing pages.


  • 180 pixels wide by 150 pixels high
  • GIF or PNG file format, static or animated
  • 45KB maximum file size
  • If using animation, the delay should be at least 2 seconds for frames which change 50%+ of the image

Pricing and Booking

Flat monthly price for a slot in the rotation. Maximum of 10 advertisers, with 5 ads shown at a time. Contact us for more information.

Top Right Banner

Top Right Banner Example
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The top right corner of every page.


  • 468 pixels wide by 60 pixels high (standard full banner)
  • GIF or PNG file format, static or animated
  • 40KB maximum file size

Note that this banner placement scales responsively for different screen sizes, down to a minimum width of 300 pixels on older smartphones. Text should be sized to remain clearly legible at smaller scales.

Pricing and Booking

Flat monthly price for a slot in the rotation. Maximum of 3 advertisers. Contact us for more information.


Wraparound Example
Click image to enlarge


The top and sides of every page of the site. Mobile-responsive.

Designed for launches, announcements and events.


Top Bar element

  • Up to 100 characters of text, including spaces and the text for the CTA button.
  • Small logo in GIF or PNG file format, static only. Approx 90px wide by 30px high.
  • Custom color for background and CTA button.

Side Banner element

  • 160 pixels wide by 600 pixels high (standard skyscraper).
  • GIF, JPG or PNG format. Static only (not animated).
  • Should be designed to match the colour of the top bar, and (optionally) to repeat vertically.
  • The same banner will be used for left and right sides.

Pricing and Booking

Flat price for a 7-day run. Contact us for more information.


Newsletter Sponsorship

Web Retailer News Sponsorship Example
Click image to enlarge


At the top of the Web Retailer email newsletter sent to subscribers weekly.


  • Banner:
    • 234 pixels wide by 60 pixels high (standard half banner)
    • PNG or GIF format, static only (not animated)
    • 20KB maximum size
    • Usually a logo is used for this
  • Up to 50 words of text (including headline and CTA) over a maximum of eight lines including white space
  • Landing URL

Pricing and Booking

Flat price per email. Contact us for more information.

Dedicated Email

Dedicated Email Example
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Solus email sent to Sponsor Offers subscribers.


  • Create a compelling and relevant promotion, for example a free download, webinar invitation, software discount etc.
  • Provide email-friendly HTML content (tables for layout, inline CSS etc) and subject line.

Emails can be sent once per month per advertiser.

Pricing and Booking

Flat price per email. Contact us for more information.


Spotlight Article

A professionally written In Depth post showcasing your business. Examples.

  • We interview you then write an in-depth article about your business.
  • It is shared on our social media pages and included in the weekly email newsletter to our members.
  • It is also featured on the home page for a week.

Spotlight Articles are a good fit as part of a launch, major update or brand awareness campaign, and to create an independent insight into your company.

Pricing and Booking

Flat price for a Spotlight Article. Contact us for more information.

This Week Only


Landing page promoting your offer for one week (Monday to Sunday).

Advertised via:

  • Launch email sent to This Week Only subscribers.
  • Item in main navigation bar and directory dropdown menu.
  • Site-wide banner.
  • "Last chance" mention in the Friday email newsletter.
  • Our social media profiles.


  • An exclusive offer, which should go beyond any recent or ongoing offers you have.
  • Banner for landing page and email, minimum 760 pixels wide.
  • Copy describing your product or service, and also for your offer.
  • Sign up URL, and any other information required e.g. a discount code.

This Week Only is available for one advertiser per week.

Pricing and Booking

Flat price. Contact us for more information.


We can create advertising packages to meet specific business needs, from site presence and brand building to lead generation and product launches. For example:

Site Presence

Premium Listing, Category Sponsorship, Sidebar Banner, Top Right Banner

Brand Building

Spotlight Article, Newsletter Sponsorship

Lead Generation

Dedicated Email, This Week Only

Product Launches

Spotlight Article, Wraparound, Dedicated Email

Contact us to discuss your needs and receive a custom proposal.

Advertising Terms and Conditions


  • "Publisher" means Angel Internet Ltd
  • "Website" means Web Retailer at
  • "Newsletter" means emails that are regular transmitted by Publisher to subscribed members of Website
  • "Advertiser" means the advertiser or agency submitting advertising for inclusion in the Website or Newsletter

Advertising Submission, Acceptance and Changes

  • All artwork and text must be received at least five business days in advance of the publication start date.
  • Publisher will notify Advertiser by email that their advertisement has been added to the Website, or is scheduled for inclusion in the Newsletter
  • Publisher must receive changes to artwork or text at least five business days in advance of requested change date.
  • Any changes to advertising must be made in writing and acknowledged by Publisher.
  • Publisher reserves the right to reject artwork and text for any reason.
  • Publisher may edit artwork and text as required for inclusion in the Website or Newsletter.
  • Publisher may vary communicated publication dates in the event of unforeseen technical or editorial problems.

Payment and Cancellation

  • Unless otherwise agreed in writing, advertising fees are due at least five business days in advance of publication start date.
  • If payment is not timely Publisher may immediately terminate the order.
  • Publisher will endeavour to serve advertising as agreed with Advertiser but may cease to do so, with a pro-rata refund for undelivered advertising, at any time for any reason without notice.
  • In the event that Advertiser pays any amounts due hereunder with a credit card or via an electronic payment service, and the issuer/payment service seeks to recover from Publisher any amounts received by Publisher, Advertiser shall immediately remit full payment to Publisher and any costs and expenses incurred by Publisher.

Redesigning of Website or Newsletter

  • Advertiser acknowledges that, consistent with Publisher's need for editorial discretion, Publisher may redesign, delete or replace pages on which advertising will be displayed, or may redesign or alter the frequency of the Newsletter, provided that Publisher uses good faith efforts to provide Advertiser with comparable advertising.

Licenses and Representations

  • Advertiser grants Publisher the right to use, reproduce, publicly display and distribute Advertiser's advertisements and warrants that Advertiser has the right to grant such license.
  • Advertiser represents that Advertiser is the owner or is licensed to use the entire contents and subject matter contained in its advertisements, including, without limitation, (a) the names and/or pictures of persons; (b) any copyrighted material, trademarks, service marks, logos, and/or depictions of trademarked or service marked goods or services; and (c) any testimonials or endorsements contained in any advertisement submitted to Publisher.
  • Advertiser represents that Advertiser's advertisements do not violate any applicable local, provincial, or country law or regulation.
  • Advertiser agrees to indemnify the Publisher forthwith on demand and hold the Publisher harmless against any and all expenses, damages and losses of any kind (including reasonable legal fees and costs) incurred by the Publisher in connection with any claims, actual or threatened, of any kind (including, without limitation, breach of contract, any claim of trademark or copyright infringement, libel, defamation, breach of confidentiality, false or misleading advertising or sales practices) arising from the advertisement and/or any material of the Advertiser to which users can link through the advertisement and any other contract entered into for the purchase of the advertised goods or services.
  • Advertiser will defend or settle at its own expense any action or other proceedings brought against Publisher that relates to the advertisement and/or any material of Advertiser to which users can link through the advertisement. The Publisher shall notify Advertiser promptly of any such claim and shall permit Advertiser to assume and control the defence of such action with Counsel chosen by Advertiser (who shall be reasonably acceptable to the Publisher) and shall not enter into any settlement or compromise of any such claim without Advertiser's prior written consent. Advertiser shall pay any and all proper costs, damages and expenses (including but not limited to reasonable legal fees and costs) awarded against or incurred by Publisher in any such action or proceedings.

Limitation of Liability

  • Publisher's liability to Advertiser is limited to, at Publisher's sole discretion, a daily pro rata refund of the advertising fee representing the undelivered portion of the advertising.
  • In no event shall Publisher be liable to Advertiser for any loss of business, contracts, profits or anticipated savings, or for any other indirect or consequential or economic loss.
  • Advertiser acknowledges that the Website and Newsletter are provided on an "as is" and "as available" basis without any representation or endorsement. Publisher makes no warranties of any kind, whether express or implied, in relation to the Website and Newsletter, including but not limited to, implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security, accuracy, condition or completeness, or any implied warranty arising from course of dealing or usage or trade or that the Website will meet any requirements or will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that the Website or the server that makes it available are free of viruses or bugs or are fully functional, accurate, or reliable.


  • By submitting advertising, Advertiser agrees to be bound by these terms and conditions.
  • These terms and conditions shall be governed by and construed in accordance with English law and the parties hereby submit to the non-exclusive jurisdiction of the English courts in respect of any dispute or matter arising out of or connected with these terms and conditions.
  • The failure of either party to enforce any provision of these terms shall not be construed as a waiver or limitation of that party's right to subsequently enforce and compel strict compliance with every provision of these terms.
  • If any provision of these terms of business, or any portion thereof, is held to be invalid and unenforceable, then the remainder of these terms of business shall nevertheless remain in full force and effect.
  • Headings are included in these terms of business for ease of reference only and shall not affect the validity or interpretation of these terms of business.
  • These terms of business constitute the entire agreement and understanding between Publisher and Advertiser covering the subject matter described herein, and supersedes and replaces all prior oral or written statements, negotiations, proposals, or communications not expressly set forth herein. No modifications or amendments shall be valid unless rendered in writing and signed by both parties.
Thompson & Holt