Starting an eCommerce business is great, but what do you want to sell?
According to Insider Intelligence, it is expected that eCommerce sales will hit $7 trillion in 2025, and it is expected that sales will slow down from the pandemic-induced boom. Another report says that about 27% of the world’s population shopped online in 2021.
All these figures are pointers to how much of a big deal eCommerce is. However, running a successful eCommerce business involves knowing what to sell, how to sell, and who to sell to.
In this post, we have carefully curated a list of 29 items of what to sell. We hope the post gives you the right ideas. Let’s get started.
Most Trending Beauty Products
It is a known fact that the beauty industry is growing, and this is partly due to the COVID-19 pandemic. The beauty industry is projected to exceed $716 billion in 2025, and eCommerce has been a major contributory factor in this success.
1. Nail Extension
Nail fashion is a vital part of the beauty industry, and press-on nails and nail extensions are gradually becoming mainstream. It is because, during the global lockdown, many people had to adopt DIY techniques in carrying out their manicures.
This trend has led to the increasing popularity of nail extensions on eCommerce sites. You can also key into this growing trend by selling nail extensions online.
2. Makeup Products
After skincare and haircare, makeup has the largest market share in the beauty industry. Statista estimates that the makeup market should be around $85 billion in 2024.
Use beauty influencers, follow trends, create lots of makeup content, and enjoy some of the largesse in the makeup industry.
3. Hair Care Products
From shampoo to conditioners to hair serums to sprays and hair oils, there are countless hair products to be sold online. Plus, humans will always have hair and will always need hair care products.
Hair care is a fierce world; there is a large market and many competitors. To master the online haircare market, you need to do good work with models and influencers for your social media handles.
4. Skincare Products
In the beauty industry, skincare is the leader. It accounts for about 42% of the global beauty industry market. Some of the biggest skincare names in the world are L’Oreal, Estee Lauder, P&G, Unilever, etc.
While skincare is being increasingly embraced by customers as part of the “new normal,” more organic products are being developed every day in the skincare industry. And eCommerce businesses are keying into the rise of the skincare industry.
5. Personal Hygiene Items
During the pandemic, there was a surge in demand for items such as hand sanitizers, hand wash, hand dryers, etc. It resulted in people being more conscious of their hygiene.
Customers view personal hygiene items are essential for healthy living hence there is already a stable market for such items. However, some additional personal hygiene items are becoming in high demand among online shoppers.
Most Trending Home and Kitchen Products
There has been a surge in demand for home and kitchen appliances as more people tend to stay at home. These appliances help to improve the quality of life at home.
As long as people are at home, there will be a need for home and kitchen products that fit the lifestyle of different individuals. Even though the needed home supplies differ based on seasonal trends, home and kitchen supplies will always be in demand all year round.
6. Cleaning Supplies
Cleaning supplies are in high demand for eCommerce businesses. They have always been in high demand. However, there’s a surge in interest as more people now live and work from their homes. In addition, the use of cleanfluencers has opened up the cleaning supply market to a new generation of consumers.
7. Portable Blenders
After the pandemic, more people became conscious of their health, and it includes their diet. This has heightened interest in portable blenders.
Portable blenders are easy-to-handle alternatives to traditional blenders. They allow people to make milkshakes and smoothies on the spot while also serving as tumblers for drinking. Essentially, portable blenders are one of the most trending things to sell online, especially as they are a cost-effective alternative.
8. Air Fryers
Just like portable blenders, air fryers are appealing to a health-conscious population. The selling point of the air fryer is its ability to fry food with little to no oil.
Air fryers work by blowing hot air around the food in the container, and it tends to produce similar results to regular frying. For the fit fam population, items like air fryers are very high in demand.
9. Air Purifier
Increasing attention to hygiene has resulted in a demand for items such as air purifiers. Also, a global pandemic resulting from a respiratory disease has also pushed air purifier sales in the market.
The air purifier market size is projected to grow at an annual rate of 9.32% from 2022 to 2027. The report even projects the market size of the global air purifier market size to hit $14.15 billion in 2022.
10. Kitchen Furniture
Kitchen furniture has a modern outlook to it. There is an increasing list of trends and styles that characterize kitchens, especially in 2022.
Most people want to keep their kitchen spacious and give it a minimalist feel. Thus, there’s increasing demand for kitchen furniture that can satisfy these features. Stay on top of the latest trends in kitchen modeling as an eCommerce business, and you will be able to cash in big on that market.
Most Trending Health and Wellness Products
These last two years have made people pay more attention to their health. People now make more conscious efforts to live healthily. Some began exercising, while others became more nutritionally conscious, paying attention to everything they ate.
This change in consumer behavior is reflected in the eCommerce market, as health and wellness products are now selling like hot cakes.
According to reports, the global vitamin supplements market is projected to grow at an annual rate of 6.2% from 2021 to 2028. The market was also valued at $44.12 billion in 2020.
The major factor driving this projected growth is that people want to be immune. Due to the pandemic, the public has become more aware of how multivitamins strengthen immunity to disease, and as a result, more and more people are taking multivitamins.
12. Protein Bars
The last two years have caused a rapid lifestyle change for most people. However, some things are still constant such as the lack of time to cook and the demand for fast food.
Protein bars are proving to be a reliable solution for the problem of fast food, adequate nutrition, and cost-effectiveness. The protein bar market has been growing on account of increased nutritional awareness among many consumers.
13. Resistance Bands
After the mandatory shutdown of many gyms and workout facilities due to the pandemic, people had to exercise at home, and resistance bands became one of the best-selling products online.
Resistance bands were the easiest-to-get workout items available online. Even after easing the lockdowns, there is increased demand for resistance bands as many consumers are now adopting workout routines.
14. Yoga Mats
Yoga mats are always in demand, and if you looking for products to dropship or sell on your online store, then you should look in that direction.
The Middle East yoga mat market is projected to have any region’s highest annual growth rate between 2020 and 2025. This is due to the rate of obesity in the region which is shoring up demand for yoga mats.
Most Trending Lifestyle Products
The most trending lifestyle products are those that help us improve our living conditions. There are hundreds of lifestyle products, from reusable water bottles to board games and puzzles.
15. Reusable Water Bottles
Reusable water bottles are all the rage now, especially with the rise of plastic pollution. While it’s true that many people have been using these products for years, the demand for them has increased dramatically in recent years.
The rise of eco-conscious consumers is one of the primary reasons for this increase in popularity. As people become more aware of the impact their actions have on the environment and begin taking steps to be more environmentally friendly, they’ll often try to reduce their use of single-use plastics like water bottles.
16. Board Games and Puzzles
When everybody was forced to take a break from everyday work and sit at home, people began to take up new hobbies. One of the more common hobbies was board games and puzzles.
Some common board games like Scrabble and Monopoly and jigsaw puzzles, and sudoku became more popular during the lockdowns. The period also gave rise to some other board games, such as Wingspan, which was created in 2019, Taco Cat Goat Cheese Pizza, and Splendor.
With a projected CAGR of 10.58% between 2022 and 2026, the predicted market size of board games is expected to reach $4.67 billion in 2026.
17. Wall Art
It’s no secret that wall art has become a popular way to decorate and beautify homes and museums.
The global wall art market was worth $46.33 billion in 2020, and it’s estimated to reach $49.63 billion by 2022.
But not just anyone can sell art online—it requires a level of expertise. You need to understand the technicalities of art commerce and how to sell efficiently.
All-in-all, wall arts are a hot piece of cake in eCommerce; but if you want to get your hands on that cake, you better learn how to bake first!
Most Trending Phone Accessories
As working from home continues to define the new normal, so also is it affecting and defining consumer behavior. As of 2020, it was reported that 83% of the world’s population were smartphone users.
As mobile phones are increasing in usage, so also are phone accessories increasing in usage. It is projected that the smartphone accessories market will reach $413 billion in 2030 hence, selling phone accessories is quite a viable venture.
18. Smartphone Cases
The smartphone case market is growing every day, just like the smartphone market. The global mobile phone case market size is expected to reach $32.3 billion by the year 2029, growing at a rate of 5.6% between 2022 and 2029.
The market can also be a little crowded. Hence, your business needs a brand that’s unique enough to set it apart from everyone else’s. Some businesses cater to only women, while others offer custom-made designs.
19. Wireless Headphones & Earphones
Another trending piece in the smartphone accessories market is wireless headphones and earphones. Since the release of Apple Airpods, wireless earphones have become a trending product.
You can cash in on the wireless headphones/earphone rave by either drop shipping or selling on any third-party retail eCommerce marketplace.
20. Phone Chargers
As people use their phones, they also use their chargers.
People have always used wired chargers, but now wireless charging is becoming more popular. Irrespective of whatever type of charger you choose to deal in, chargers remain one of the most trending things to sell online. Even though there were supply chain disruptions during the COVID-19 pandemic, the market still bounced back, and it is valued at about $6.79 billion in 2022.
21. Power Banks
A power bank is a battery-powered device that charges cell phones on the go. The portable design of power banks makes them popular among people who frequently travel, such as tourists and business travelers. Power banks are also used by people who work or play outdoors, such as campers or hikers.
The power bank market, which has traditionally been moderate, is experiencing a boom due to the rise in demand for consumer electronics with better features and greater usage—a trend that will likely continue.
22. Phone Videography Accessories
The rise of phone videography has been fueled by the rise of social media. The trend of short videos has created an unprecedented demand for video content that looks professional but doesn’t cost a fortune or require years of training. This has led to an increase in demand for phone videography accessories—tailored specifically for smartphones because they rely on the phone’s built-in camera and microphone.
23. USB Car Chargers
Another trending phone accessory to sell is USB Car Charger. Though, the COVID pandemic posed challenges to the USB car charger market with supply chain disruption.
The market has bounced back and is quickly reaching its pre-COVID levels.
Most Trending Fashion Products
Fashion’s back! Even though several brick-and-mortar fashion retailers are opening, online purchases are still expected to show steady growth.
The increase in social and outdoor activities has led to a rise in the demand for clothing that facilitates these activities.
Shapewear has become a staple of women’s wardrobes, and it’s not hard to see why.
Shapewear is a foundation garment and is used to shape the body. Women’s desire to enhance their look has fueled the expansion of the compression wear and shapewear industry.
To turn this trend into an opportunity, offer a variety of sizes and colors.
Athleisure is a combination of the words “athletic” and “leisure.” It’s stylish, comfortable clothing that can be worn in the gym or out on the town.
Athleisure products have become very popular because they combine style and comfort. They’re also great for people who are always on the go.
26. Tote Bags
Tote bags are a staple for fashionistas, students, and moms alike.
The tote bag has become increasingly popular, moving towards function over looks. Tote bags can be used for both fashion and utility, but it’s not just about the material or design anymore. People today are showing their personality and interests by wearing their favorite bands or social causes on their tote bags.
In the ’90s, scrunchies were all the rage. They were a staple for girls and women who wanted to wear their hair in a laid-back and carefree style.
This look has been revived, and it’s been making waves. The scrunchies of today are a bit different from those of yesteryear—they’re softer, more flexible, and come in a variety of colors.
Fashionistas are likely to continue embracing this trend in 2022. Even celebrities and influencers have been seen wearing it!
The jewelry industry is booming, but it’s not just about what you wear. In 2021, online jewelry sales totaled more than $7.6 billion in the U.S. As of 2021, the global jewelry industry is valued at $249.02 billion.
So if you’re looking for a way to expand your online business and tap into a new market, now might be the perfect time to take a look at what kinds of jewelry are on-trend right now (jewelry cabinets and pendants are hot!) and see how they might fit into your lineup.
29. Hats and Caps
Caps aren’t just the latest trend; they’re the next big thing in fashion accessories. And you can get in on the action and start selling them yourself, either through third-party marketplaces or eCommerce websites.
In closing, we hope that this post has helped guide you in knowing what products will be the right fit for your eCommerce business. We also hope it gave you some extra inspiration and ideas.
What other products do you feel should be on the list? Let us know in the comments!