May 2020
Selling on Rakuten Ichiba: Japan’s Most Popular Marketplace
There’s a great opportunity for international merchants to sell on Japan’s largest online marketplace. Here’s everything you need to know.
Amazon Brand Protection is Broken: Here’s How to Fix It
Amazon has brands playing whack-a-mole to address counterfeit issues. It’s time to put down the mallet and adopt a proactive enforcement strategy.
From Amazon to Walmart: Why You Can’t Copy and Paste Your Strategy
Amazon and Walmart are very different marketplaces, from their customer profiles and seller requirements to product data and fulfillment policies.
How to Write Amazon Bullet Points: The Seller’s Guide
Bullet points are where you get to really sell the features and benefits of your product to Amazon buyers. This is how to make the most of them.
How to Win The Amazon Buy Box: Your Questions Answered
What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?