One of the biggest challenges for online sellers is deciding on the right platform to sell their products. For many, there will be a natural inclination towards one of the heavyweights – Amazon or eBay. Both have their merits and downfalls as we discussed in our recent article on eBay vs Amazon.
But why put all your eggs in one basket? “Alternative” marketplaces are making an impact all around the world. In the U.S., niche players such as Etsy and Reverb have emerged, and internet giants Facebook and Google have launched their own business-friendly marketplaces.
In many other countries, including Japan, China, India and Brazil, ecommerce has long been dominated by online marketplaces other than Amazon and eBay.
So, in this roundup I’ve pulled together our best posts on alternative marketplaces in the U.S. and across the world.
Amazon and eBay alternatives
Competition on Amazon is always intense and even borders on the downright dirty, with sellers frequently being closed down or suspended. In this article we look at seven Amazon alternatives, including Walmart, Jet.com, Newegg and OnBuy.
eBay sellers are paying more in fees, struggling to keep up with ever-changing policies and battling with technical problems like site outages and random testing. In this article we look at ten eBay alternatives, including Bonanza, DaWanda, eBid, Etsy, Ruby Lane and GunBroker.com.
Alternative marketplaces in the U.S.
Here are some of our best articles on marketplaces local to the U.S. Some may expand globally in time, but for now their focus is on the States:
- Google Shopping Actions: A Major New Marketplace
- Selling on Facebook Marketplace and Daily Deals for Retailers and Brands
- Selling on Jet.com: Your Questions Answered
- Selling on Walmart Marketplace: is it Really Worth the Effort?
Selling new or used clothes online can be a profitable niche. There are now a multitude of apps and websites used by professional clothing sellers, each with their own loyal base of fashion-conscious buyers. This article covers some alternative marketplaces for selling clothes, and outlines the key features of each.
Alternative marketplaces worldwide
The world is your oyster when it comes to selling internationally. But consumer habits differ around the world, and research is key in order to make the most of your efforts.
Here are some of our best articles covering international marketplaces and ecommerce around the world:
- Our Top Ten Alternative Marketplaces in Europe from Allegro to Zalando
- Is It Time to Break Into The DACH Ecommerce Market?
- German Online Marketplaces: The Essential Guide
- Ecommerce in Scandinavia: Affluent Consumers and a Growing Market
- Ecommerce in the Netherlands: A Growing Opportunity?
- Selling on Cdiscount: Your Questions Answered
- 7 Leading Marketplaces in Asia from Coupang to Zalora
- Expanding To Japan: Key Considerations For Marketplace Sellers
- Selling on Rakuten Japan: Your Questions Answered
- China’s Tmall Global: Everything You Need To Know
- Seven Leading Marketplaces for Selling in Australia and New Zealand
- Selling on Trade Me: Your Questions Answered
- Ecommerce in Brazil: A Golden Opportunity
What does the future hold?
There’s still a lot to come in the development of online marketplaces around the world. Just this week Mirakl, a company with software which enables companies to run their own ecommerce marketplaces, raised $70 million to grow beyond its current 200 customers in 40 countries.
What’s coming next? One in four households now own a voice-controlled assistant, and shopping through social media is a trend with massive potential. This article discusses various ways to get your product to the consumer using diverse new channels such as Amazon Vendor, social shopping on Facebook and Instagram, and voice search with Amazon Echo and Google Home.
In this post Linda Chew discusses the factors that retailers must consider when approaching multichannel selling, including marketplace policies, hosting fees, operational complications, and different buying behaviors.
That’s everything for this roundup! Let me know in the comments if there’s something you would like to see covered next.