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Repricing Tools: An Amazon Seller’s Top Ten Myths

By Todd Ryan

Repricing Tools: An Amazon Seller’s Top Ten Myths

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ScarfKing

ScarfKing

4 years ago

Thanks for sharing your experience.

Do you see any value for repricers if you have brand registry and are selling a unique product?

Todd Ryan

Todd Ryan

4 years ago

Not really. If you have no competition, then you’re essentially repricing against yourself.

The only possible exception is if your product experiences a significant amount of “emotional” buys, i.e. where someone buys due to perceived scarcity or late at night compulsion. In that case, a time based repricer (i.e. repriceit) may be beneficial. With that, for example, you could price at $14.99 every morning at 7:00 a.m. to encourage bargain shoppers, then raise it 11:45 a.m. to $19.99 to catch lunch time impulse shoppers, drop it again at 1:30 p.m., then raise it to $25.00 at 10:00 p.m. to catch all the late night impulse shoppers.

ScarfKing

ScarfKing

4 years ago

Thanks, Todd.

Rich

Rich

4 years ago

Hello, in regards to previous brand registry questions; what if you have the only brand but there are other similar products being offered on Amazon.com. So your not competing against your own brand but similar products options and alternatives. Would it then help or be beneficial to have a re-price program active?

Mark

Mark

4 years ago

Great article, Todd. Have you done any side by side comparisons of the major repricers’ features? It would make it easier for us to decide which repricers to use.

Thanks,
Mark

Todd Ryan

Todd Ryan

4 years ago

I have, but honestly there’s not a lot of difference between the affordable (i.e. under $150 per month) repricers in terms of functionality. I always recommend starting out with the cheapest ones and moving up as your volume permits.
If you have specific features you’re looking for, I’d be happy to give you some solutions. I believe the publishers of this website try to maintain a neutral stance (which I agree with), so I hesitate to recommend one over the other.
You can message me here or post a comment, your choice.

henry rowe

henry rowe

4 years ago

Todd,
Enjoyed the article and would like your rec’s on entry level repricers.
Thank you,
Henry

Kevin Waygood-West

Kevin Waygood-West

4 years ago

I’ve been sitting on the fence for over a year now, manually running re-pricing several times a day and wondering over the cost of my time versus the cost of a repricer.

Each time I review the various apps available I retreat to the fence!!
This was a clear and well constructed article that has given me some additional insight to the subject.

Have I got off of the fence yet? Not quite………….!!

Todd Ryan

Todd Ryan

4 years ago

Honestly, there are too many choices out there, both in packages and in rules and settings. I’d suggest picking one and doing the free trial, and just use it to reprice a handful of your items. Once you get the hang of them, you’ll never look back!
If you want to message or email me, I’ll suggest a few to consider for your trial.

Kevin Waygood-West

Kevin Waygood-West

4 years ago

Thanks Todd – much appreciated

Todd Ryan

Todd Ryan

4 years ago

My pleasure. At the risk of sounding like a dweeb, I enjoy helping other sellers become better sellers because I believe better sellers = better selling platforms.

The more sellers that I can help take control of their pricing and aggressively pursue every penny of profit, the better it helps me (and all of us) in the bottom. To that extent, I’m willing to help anyone as much as I am able with their processes and business operations.

BOLO’s and product sources……fuhgetaboudit! I am a firm believe in trade secrets…..;)

Max Sigurdson-Scott

Max Sigurdson-Scott

4 years ago

Hey Todd, I’m looking for a repricer with lots of functionality. Any chance you could point me in the right direction ? I’m in Canada on. Amazon.CA selling used books mainly. Thanks !

Todd Ryan

Todd Ryan

4 years ago

Hi Max! It depends on your price range really as there are a lot of good solutions at each level:

Entry level ($0-$10 month): Repriceit, Scanpower Reprice
Middle level ($25-$200 month): BQool, AppEagle, ChannelMax
Upper level ($500 – $1,500 month): Teikametrics, Feedvisor

I usually suggest figuring out what you can afford, then trying out at least 2 or 3 packages in that tier. There isn’t a world of difference in functionality, but there is in terms of the user interface and support.

Chris Dunne

Chris Dunne

4 years ago

Great guest blog post Todd.

Todd Ryan

Todd Ryan

4 years ago

Thank you Chris, appreciate the compliment!”.

Deniz Olmez

Deniz Olmez

4 years ago

Many sellers are using repricing software for a variety of reasons, but most importantly because of the loss of authority and control over their pricing. There are alternative solutions to have the buybox.

Jati

Jati

4 years ago

Hi Todd,

In my thinking that repricer tool is necessary for reseller in order to compete with other reseller. But it’s not for private label product maker, isn’t it? Do private label maker also need this kind repricer tool?

Regards,

Jati K/

Lucas Gonzalez

Lucas Gonzalez

3 years ago

What if you are a private label seller, yet you still have competition selling the same or extremely similar products, but under other listings and ASINs?

Is there any software that detects competition not only in the buy box but out of the buy box? Which one would this be?

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