The Lowdown

Amazon Seller Account Registration: Is Video Screening the Answer?

By Chris McCabe

Chris McCabe looks at a new program which vets Amazon sellers over video calls. There are a lot of upsides, but will it make it past the pilot stage?

Amazon Seller Account Registration: Is Video Screening the Answer?

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Jon Thompson

Jon Thompson

5 months ago

The email intro made me laugh – “Imagine amazon without bad sellers or fake products” – they would probably cease to exist! Smaller sellers made amazon what it is today, and the implimentations they are trying to impose on sellers, such as a route to authenticating every product, just isn’t viable. Oh, sure, it would work for the major manufacturers but for products from the millions of small businesses around the world it’s impractical at best.

Grouping the same product with different sellers simply doesn’t work for me, because it’s a lottery whether the item you buy is from someone selling the real deal or a fake.

We gave up on amazon years ago after trying to compete with other sellers selling fakes at a much lower price, on the same listing, and the real joke was that those sellers were getting the buy box. Amazon were not interested then, they simply saw every sale as a bit more profit, and I don’t see them taking anything seriously that’s going to undermine their overall sales, especially when it’s difficult for most people to spot a fake anyway.

Sarah Kate McMilliam

Sarah Kate McMilliam

5 months ago

Sounds like yet another way for amazon to find out where legitimate US brands make our products so they can circumvent us and make the same products at the same factories under their own private label (as they have been doing for years).

Nick

Nick

5 months ago

Always appreciate your insight Chris and this is good information, but a resounding NO from me. Until they fix the underlying issues rampant with the teams enforcing policies, they don’t need to layer in more “stuff”. This looks like a classic example of throwing technology at a broken system in hopes it will fix things.

If they really wanted to fix the problems they would increase transparency, increase communication, audit their teams, raise internal standards, hire appropriately, train appropriately, and implement an actual survey and complaints process with transparency for sellers.

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