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Grow your Amazon business with the best tools for optimizing listings, managing ads, improving your feedback and much more.

241

LISTINGS

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1061

REVIEWS

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Bina

Bina

7 months ago

I have a persistent hijacker who lists on my registered brand product listing.
He has no way of getting my brand as the goods are manufactured solely for me.
We have purchased products from him and complained to Amazon and opened A to Z’s against him.
All he does is apologise and say the wrong product was sent by mistake and sends a label for returns.
Amazon refuse to deal with the fact that he is selling “fake” products,
How do I get him off my listings? Any advice would be greatly appreciated

Tom Taylor

Tom Taylor

7 months ago

You cannot rely on Amazon to sort this mess out without external pressure.

Bad press can get some reaction from them, but government must get involved and force Amazon to take action.

For example, review manipulation is simply misleading buyers regarding the credentials of a product … surely this i enough for government to get involved.

James

James

7 months ago

There are three major problems for the small seller: 1) The obscene numbers of fake positive reviews; 2) The persistent negative fake reviews; 3) The new bizarre weighted formula for “averaging star ratings on a given product. The small seller loses in all three cases. Fake negative reviews, combined with an “averaging” metric that is skewed to the negative has rendered some of our product a three star rating, when the organic rating is actually three stars, e.g.. (and this always includes some fake negative reviews). After five years of steady sales growth, we have experienced a 40% drop in sales, with some popular items at 10% of their average after successive fake negative hits. To make matters worse, each time we lodge a complaint, and ask the (outsourced, autocratic) review team to remove the obviously fake ads, they spitefully remove legitimate 5-star reviews from our meager, organic positive reviews, and leave the fake negative reviews to stand! I believe the “review team” is much more a part of the problem than a part of the solution. They do not understand the culture, (they are in India) and they are private and independent, so by punishing the sellers who report… Read more »

James

James

7 months ago

In the above, I meant to say that the new metrics for “averaging” star ratings turns our four star average into a three or 3.5 star rating.

Bill Badger

Bill Badger

7 months ago

Black Hat techniques are rampant on Ebay too. The latest one I have noticed is this:

Sometime ago Ebay required all branded goods to be listed with EAN/UPC numbers so that buyers could compare the same product price from different sellers. But Ebay no longer enforce this rule so unscrupulous sellers can sell at a higher price without being compared to their lower priced competitors.

Something needs to be done.

Mike Michelini

Mike Michelini

7 months ago

There is the fear that Amazon doesn’t care because they are the last ones standing with their own generic brands

James

James

7 months ago

I think Amazon cares, but the problems are reified by all of their outsourced support services, which are now overwhelmed with complaints and problems stateside due to incompetency in the USA and ineptitude in cheap and largely untrained seller support in other countries. So much is lost in translation and sellers are losing their minds (not to mention a ton f time, and money) trying to get problems solved. Amazon’s classic corporate approach will not bend until the problems hit the bottom line hard enough to justify real action. sad.

Cynthia Stine

Cynthia Stine

7 months ago

I can’t reinforce strongly enough everything Chris said here. The problem is darker and deeper than mere words can convey…and a lot of this is caused by Amazon itself. We’re screaming for action from Amazon because it is Amazon’s own policies, procedures and algorithms that are being manipulated to take down honest sellers. Then when a seller tries to report, they are generally ignored. It is disheartening and discouraging. Amazon cares so little for its sellers that it just ignores them. I was happy to see the news about vendor central merging with brand registry. My hope is that this will fix the awful VC loophole that Chris mentions. We’ll find out in about 60 days.

John

John

7 months ago

Right on, Cynthia. Amazon, by not being part of the solution IS part of the problem. The more they do nothing to fish out the scammers and fake negative review writers, the more this behavior is supported/rewarded by financial gains by black hats.

John

John

7 months ago

Right on! Now to get them to start getting to work on the fake negative reviews!

Lisa

Lisa

7 months ago

All of THIS……..is exactly why I have been afraid to sell on Amazon, even eBay too! I’ve been selling items on other platforms for a while now because it’s pretty cut & dry compared to Amazon & Ebay! Funny thing is I’ve noticed a huge surge of scammers on these other platforms too over the last 2-3 yrs! Both bad/scam buyers & sellers! These people look for any way possible to manipulate & use the system! It’s so sad to me that ANY company cannot get behind its sellers & user base to offer them proper support that aligns w/THEIR OWN rules, policies, regulations, etc. as well as various laws! I agree that until this starts effecting them where it hurts most &/or the government gets involved (which quite frankly surprises me they haven’t yet because they love sticking their noses in other people’s business!), until they are forced to become more supportive, offer real viable solutions & protections to their sellers & their buyers, they’re just going to continue allowing these things to happen…. I am so thankful for sites, blogs & forums like this, that are started by good intending people! I have learned so much more than… Read more »

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