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I’m Bringing a New Brand to the US. What’s the Best Approach?

By Matthew Ferguson

Matthew Ferguson helps another reader avoid the rough and stay on the fairway, this time with a plan to import high-end golf shoes from Italy.

I’m Bringing a New Brand to the US. What’s the Best Approach?

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Hi … there are a number of international logistics issues to be considered as well, the “made in Italy”, the appropriate tariff heading, i.e. All leather etc as duty will likely be applicable on entry into US. Which depending on the tariff could be 5 or 8.5% on landed cost. In addition you may hv to consider sales tax implications if you stock product in US. There are other options which I may suggest would be less expensive. You will also hv to consider returns as sizing of shoes for US market which could add considerably to your costs and… Read more »

Andy Geldman

Replying to John O'BRIEN

Logistics should be considered of course, but this isn’t about cross-border ecommerce.

It’s about bringing a whole new brand over to US consumers wholesale, not selling individual products direct from Italy.


Replying to Andy Geldman

Hi Andy,

Thanks for the clarification!


Replying to John O'BRIEN

Hi John,

Thanks so much for sharing your experience and explaining in detail other cost factors that need to be considered when importing shoes from Italy.

1. John, what are the cheaper alternatives? Can you please suggest?

2. Where do I go in order to find about information about importing tax, permissions and other pertinent related paperwork?

3. May I contact you via email?

My email is jptorresusa@gmail.com

Once again, a feel so grateful for your contribution.

New Jersey

John O'Brien

The golf course is full of traps and hazards which makes the game that much more challenging but knowing the course well in advance and getting to club house after the 18th for a well earned beer is better than struggling through the rough and giving up before you get to the last hole! Branding is involving the whole course not just one or two holes, the membership fees i.e. Duty and tax and shipping and fullfiment and then returns management may make it less of a successful brand. There are many companies that have spent 1m plus and given… Read more »


Replying to John O'Brien

I understand that there is cost involved including tax, duty, shipping, and handling etc.

So, are there cheaper and better alternatives to bringing this brand to the US?

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