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German Online Marketplaces: The Essential Guide

By Carsten Brassel

How to sell internationally through German online marketplaces. We cover German buying preferences, delivery expectations, taxes and pricing.

German Online Marketplaces: The Essential Guide

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Stefanie Schröer

Very useful article covering all the basics! I’d like to add that many non-German companies, even big players, tend to forget that all these points are basics. They are essential, without doubt, but take into account that it is not enough for a successful expansion. Make sure that your product, service and your communication/marketing meet the needs of your German customers. In many cases they are different from your domestic market.
Not having the right payment options will stop people from buying, but having the right ones does not help if the product does not fit the new market.


This is the best article I have read so far. We are about to expand further to Germany and this was a great help. Thank you!

Will Sandridge

I would like to order a set of llnen napkins from a store in Germany, pay for them and have the store ship them to an address in Germany. How do I do that? Thank you for any help you can give me.

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