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How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

By Andrew Maff

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free.

How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Grow your Amazon business with the best tools for optimizing listings, managing ads, improving your feedback and much more.

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Jamie

Jamie

2 years ago

While adding marketing and sale tactics to listings can be beneficial, in my experience, be very careful around making claims about a product that can’t be backed up. Stick to the facts wherever possible. Do not leave the door open for customers to feel as though ‘their’ expectations weren’t met. Why? Because you open the door wider for spurious returns that can add up as negative customer experiences / product not as described and the next stop is dealing with more returns than you would like and or having your listing closed, worst case. Believe me it happens. Leave the fanciful sales pitches for your own store or another platform other than amazon.

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