Private labeling is where you buy a generic item and add your own branding. For some, the appeal of this approach is obvious – it can require little time and effort but be incredibly lucrative.
It’s certainly one of the most popular strategies for people who sell through online marketplaces, especially Amazon sellers.
If you’re looking for inspiration, we spoke to Will Tjernlund about how he sold $6 million of private label products fresh out of college, and Adam Hudson built sales of $1 million annually but only puts 15 minutes a day into the business.
There’s certainly a lot of success stories out there, but are these star sellers the exception or the norm?
For this roundup we’ve selected our best ever articles on the topic of private labeling. As an introduction, Will Tjernlund talks us through some of the biggest rumours and myths around private labeling.
1. Selecting a product to private label
What do the best selling Amazon products have in common? Is there a secret recipe to ensure success? Jérôme de Guigné believes there is an optimum size, price and context that has a much greater chance of success on Amazon than the average product from your catalog.
Chris Rawlings favors the scientific approach to product selection. He tells us exactly how to find, research, and assess a potential private label product.
In this post, Manuel Becvar provides ten ideas to help sellers find a private label niche.
Another approach to product selection is to look at already trending and popular items. In this article, Pilar Newman tells us how she’s made money from trends in the past, and her best tricks and tips for creating your own complementary items.
2. Finding suppliers and importing products
Sourcing expert Gary Huang has written many posts for us on importing private label products, including:
Product regulations are a huge consideration when importing goods. In this post Matt Thomas discusses the dangers of importing and product liability.
Check out our recent Importing Roundup for many more posts on finding and working with suppliers, using sourcing sites, and product quality and compliance.
3. Marketing and advertising
Once you have imported your product, you’ll need to sell it on Amazon effectively. In these articles, our experts discuss several aspects of your Amazon strategy that can be improved to grow your sales.
- How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%
- How to Write Amazon Product Listings that Rank and Convert
- Amazon Listing Conversion Optimization: The Essential Guide
- Private Label Pricing: Advice From Three Leading Amazon Experts
- Amazon PPC Ads: Everything You Need to Know
- How To Optimize Amazon PPC Campaigns and Find Untapped Keywords
Amazon listing optimization ranges from simple tweaks to highly technical strategies to bring in external traffic. Anthony Lee has written for us about backend keywords and using Facebook ads to laser-target potential new customers.
4. Protecting your brand
Private labeling works so well because a private label is a brand. Branded products are unique and can be protected with trademarks, patents, copyright and more. If you’re a brand owner selling on Amazon then you know how important and difficult protecting your brand can be.
These articles cover all the ways you can protect your products and how to take action against people who try to damage your brand.
- How to Use Trademarks to Protect Your Amazon Private Label Business
- Amazon Brand Registry: Everything You Need to Know
- Intellectual Property For Amazon Sellers: Know Your Rights!
- How to Fight Amazon Rights Infringement Claims
- Dirty Tricks Pulled by Amazon Sellers… on Other Amazon Sellers
5. Changes in the private labeling landscape
Private labeling has been a wildly successful approach to selling on Amazon. But things are changing. Competition is fierce and often underhand, the market is saturated and it is harder than ever to find new products and make decent profits.
In this article we discuss the changes which have most affected the Amazon private label business model and whether it is still possible to succeed as a private label seller.
In this post, Chad Rubin looks into a Chinese brand that has become one of Amazon’s most successful sellers. He explains why Chinese sellers are dislodging their rivals and dominating Amazon, and what you can learn from them.
One surprising shift is the emergence of private label sellers on eBay. As eBay casts off its flea-market image and implements big technology changes, it is becoming more attractive to brands and private label sellers. This post explains how businesses can be the early bird to catch the eBay private label worm.
That’s all for this roundup. What else should we cover for private label sellers? Please comment below and share your ideas!