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Private Labeling Is Dead. Long Live Private Labeling!

By Danny McMillan

Private Labeling Is Dead. Long Live Private Labeling!

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Alan Weinberg

Amazon has a program they call “vine” which is supposed to encourage reviews of new products but how does one register for it?

Danny McMillan

Good question Alan. From my understanding it is by invitation only directly from Amazon.


Replying to Danny McMillan

You have to be selling on Vendor Central to be able to do vine.

Gurpreet Sidhu

“As an exercise take a look at Clothing and count how many tell-tale over-optimized listings you see”

Can anybody extrapolate on this?

I sell in clothing, and I would love to know how to over-optimise!


Michael Shaw

It’s good to see Amazon is now getting to grips with something that has been spiraling out of control for a while now. There’s nothing wrong with asking for a review but giving products away to simply game Amazon with a mediocre private label product is wrong.

Danny McMillan

Replying to Michael Shaw

This is still developing. It “seems” you cannot ask for a review but you can still run promotions. What this will mean, (if this is true) is that the reviewer no longer leaves a disclaimer. So people can do giveaways, but will not be able to ask for the review, but try and scope them up in the mail sequence on the backend. So the mails to Amazon’s customers could get “more” spammy and if the phone number is available. Also, an up shoot in sellers calling customers (which from my understanding is against TOS).


What’s going to be real interesting is the effects this has on PPC. As you remove some of the review mechanism (besides the good ole fashioned way), I see this as a cost shift for people where they’ll more engaged and spend more money on the PPC elements in order to boost rank and exposure. Would love to get others’ perspective on this.

Danny McMillan

Replying to Ryan

This is why I mentioned heading into oversized as quite often PPC is pretty cheap with little competition. This is not always the case of course but it is worth counting the Sponsored Ads when conducting product research to get an indicator.


Hi Danny,

Great post, thank you for the insight. I am going to be launching in the Health and Beauty market on Amazon, targeting women’s skincare. I’m looking at sourcing in the US going for organic. Margins will not be great as the items you mention as some products, therefore would I be correct in thinking less competition for me????

Danny McMillan

Replying to Shah

Good question but too broad to answer. I would say it is a sexy niche so could be quite competitive. I have never worked in that category so maybe best someone else chimes in to help. I would say if you are doing this for the first time then try something simple to get going. I think otherwise, you are going to need a killer sales proposition, amazing images, great packaging and a decent budget for ad spend. If you can, select something that is a high cost item (if budget permits) to help reduce competition with less cash on… Read more »

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