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Selling on Rakuten Ichiba: Japan’s Most Popular Marketplace

By Alec Valencia

There’s a great opportunity for international merchants to sell on Japan’s largest online marketplace. Here’s everything you need to know.

Selling on Rakuten Ichiba: Japan’s Most Popular Marketplace

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4 years ago

You may find a number of UK sellers reluctant to invest the time and effort setting up on Rakuten Japan after the take over of, re-branding as Rakuten and the subsequent abrupt closure of the site.

I’ve refused invitations from Priceminister (Rakuten) in France as I don’t wish to get my fingers burned again.



3 years ago

rakuten is on its way out. its in decline. most sales are of food items or travel purchases. rakuten has failed miserably overseas too, they thought they could buy their way into the online business. despite the ceo being educated overseas, he is actually quite an idiot. and as for his idea of conducting business meetings only in english to try to increase their global image, thats a laugh. not one person at rakuten speaks english. no reply to emails in english, no nothing. good luck increasing the foreign sellers, which is the only way they can maintain, never mind expand, their sales with the declining population, also a result of their close mindedness and zenophobia. the ceo said their mission was to destroy amazon. thats the funniest thing ive heard in years. dont think youre going to do much destroying of anything other than your own business with your restrictive policies. meanwhile amazon has increased its distribution centers since the time of that saying from 3 to more than 10. rakuten has been successful because there was no other platform comparable at the time. in just 16 years, amazon has gone from 0 to 14% of online sales. so… Read more »

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