Marketing & Advertising
Promotional strategies from product launch and social media to PPC advertising.
Your Amazon PPC strategy needs more than keyword research. You need to understand buyers, create more ads, and create better ads. Here's how.
Get free Facebook traffic and build your own niche audience to launch a genuine Amazon brand and product that competitors can’t touch.
How to launch a private label product on Amazon, all the way from keyword research and listing optimization to PPC ads and influencer marketing.
From costs and effectiveness to ACoS and optimization, Chris Rawlings answers all the big questions on Amazon Sponsored Products PPC ads.
We spoke with Sophie Howard about the subscription box business model, and answer the top questions about starting your own subscription business.
With Promoted Listings, eBay sellers can pay to jump to the top of the search results. How can sellers use these ads to best effect?
Anthony Lee explains step-by-step how to use Amazon buyer data to create targeted Facebook ad campaigns, and go direct to customers.
Franz Jordan explains how to optimize your cost per click and reveals the best method for finding long-tail keywords with untapped potential.
Alex Knight talks to Katie Palmer of etailz about the most effective way to generate external traffic and sales: working with “influencers”.
How to leverage a Kickstarter campaign using Amazon Marketplace, Amazon Launchpad, email marketing and Facebook.