Marketing & Advertising
Promotional strategies from product launch and social media to PPC advertising.
Amazon Lightning Deals: All Your Questions Answered
Lightning Deals can boost sales, but not all deals achieve the same success. These best practices will help you avoid the most common mistakes.
How To Diversify Your Amazon PPC Strategy and Dodge the Competition
Your Amazon PPC strategy needs more than keyword research. You need to understand buyers, create more ads, and create better ads. Here's how.
How to Build an Audience of Raving Fans for Your Amazon Brand
Get free Facebook traffic and build your own niche audience to launch a genuine Amazon brand and product that competitors can’t touch.
5 Steps to Blast Off a Successful Amazon Product Launch
How to launch a private label product on Amazon, all the way from keyword research and listing optimization to PPC ads and influencer marketing.
Amazon PPC Ads: Everything You Need to Know
From costs and effectiveness to ACoS and optimization, Chris Rawlings answers all the big questions on Amazon Sponsored Products PPC ads.
Start Your Own Subscription Box Business: Your Questions Answered
We spoke with Sophie Howard about the subscription box business model, and answer the top questions about starting your own subscription business.
eBay Promoted Listings: Your Top Ten Questions Answered
With Promoted Listings, eBay sellers can pay to jump to the top of the search results. How can sellers use these ads to best effect?
How to Make Amazon’s Customers Your Customers Using Facebook Ads
Anthony Lee explains step-by-step how to use Amazon buyer data to create targeted Facebook ad campaigns, and go direct to customers.
How To Optimize Amazon PPC Campaigns and Find Untapped Keywords
Franz Jordan explains how to optimize your cost per click and reveals the best method for finding long-tail keywords with untapped potential.
How to Use Influencer Marketing to Drive External Traffic to Your Listings
Alex Knight talks to Katie Palmer of etailz about the most effective way to generate external traffic and sales: working with “influencers”.