The top online marketplaces globally and in every major region.
Southeast Asia is a fast-growing market for ecommerce, but Amazon and other western companies are notably absent. Local marketplaces lead the way.
Mercado Libre has been at the forefront of ecommerce in Latin America for twenty years. Amazon and three large ecommerce groups lag behind.
Ecommerce is taking hold in Africa, as internet access expands, trust grows and logistics modernize. No market has more room to grow than Africa.
Behind Amazon and eBay, Europe has dozens of online marketplaces. But despite the economic unity, country and language divisions remain stark.
Australia and New Zealand are attractive markets for international sellers, but these are two countries where Amazon does not dominate ecommerce.
Online retail sales in China are greater than the rest of the world combined, but just three companies make up 89% of the total Chinese ecommerce market.
Amazon is the leading online marketplace in the US, but eBay remains strong, Walmart.com is growing and niche players are thriving.
Ecommerce in Japan is led by two brands that are little known in the west: Rakuten and PayPay Mall. The third name is more familiar: Amazon.
We take a look at the top 17 online marketplaces in the UK, including global ecommerce players, major European sites and niche British brands.
Find out which online marketplaces rule their countries, regions and product categories in our definitive list of marketplaces worldwide.