The top online marketplaces globally and in every major region.
The biggest players in India’s ecommerce industry are Amazon and Walmart-owned Flipkart. Unlike the US, Amazon’s advantage here is slim.
Ecommerce in the Middle East is something of a paradox. Internet use is high and consumers have money to spend, but the ecosystem lags behind.
Southeast Asia is a fast-growing market for ecommerce, but Amazon and other western companies are notably absent. Local marketplaces lead the way.
Mercado Libre has been at the forefront of ecommerce in Latin America for twenty years. Amazon and three large ecommerce groups lag behind.
Behind Amazon and eBay, Europe has dozens of online marketplaces. But despite the economic unity, country and language divisions remain stark.
Ecommerce is taking hold in Africa, as internet access expands, trust grows and logistics modernize. No market has more room to grow than Africa.
Australia and New Zealand are attractive markets for international sellers, but these are two countries where Amazon does not dominate ecommerce.
Amazon is the leading online marketplace in the US, but eBay remains strong, Walmart.com is growing and niche players are thriving.
Online retail sales in China make up a third of total global ecommerce, but just three companies make up 89% of the total Chinese ecommerce market.
Ecommerce in Japan is led by two brands: Amazon and Rakuten. Four other marketplaces are popular, but they lag far behind the leaders.