This software makes inventory management a breeze. I find Amazon Seller Central reports to be not accurate and also takes a lot of time to pull reports and analyze to figure out what I need to order. AmzPro makes all the work for me and provides with accurate forecasts based on my needs (for example I want to keep 2 months of inventory on Amazon based on my last 15 days of sales) and that is impossible to pull from any report on Amazon Seller central. I have also subscribed to Feedback Gear module that sends automated emails to my customers. All in all it’s one of the very few good Amazon seller softwares out there.