Brand Registry a Must?

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Wisconsin United States
Rolf
Kudos: 36
Joined: Feb 21, 2019
Brand Registry a Must?
21 Feb 2019
I am a new seller on AMZ working on listing my first product. Obviously no idea how it will perform. Can I run without Brand Registry for a short time to see how it'll do and - if it does well - then work thru the hoops of BR?
Rolf
Supplier
Seattle, Washington United States
Cascadia Seller Solutions
Kudos: 97
Joined: Jun 23, 2015
Re: Brand Registry a Must?
22 Feb 2019
Hi @Rolf - You absolutely can! You don't have the same protections and perks as other sellers who've obtained BR, but it's entirely possible to test the market and even grow your brand without being brand registered.

I actually wrote a blog about this last month; let me share it with you: www.thinkcascadia.com/amazon-brand-registry/

Wishing you the best of luck as you grow!!!
Rachel Greer
Founder/Principal Consultant
Cascadia Seller Solutions - 206-202-4012
Supplier
California United States
SellerFlix
Kudos: 30
Joined: Aug 13, 2018
Re: Brand Registry a Must?
22 Feb 2019
@Rolf Brand registry is not a complicated process. If you have your trademark you can simply register it on Amazon's brand registry. It's not a lot of steps and hoops to jump.
Wisconsin United States
Rolf
Kudos: 36
Joined: Feb 21, 2019
Re: Brand Registry a Must?
22 Feb 2019
@Cascadia Seller Solutions
Many Thanks, Cascadia. Making progress!
Rolf
Wisconsin United States
Rolf
Kudos: 36
Joined: Feb 21, 2019
Re: Brand Registry a Must?
22 Feb 2019
@SellerFlix
Don't have a trademark yet, no idea how that works. Same for BR - not a lot of hoops if you have done it couple times, I haven't.
But very much appreciate the advice! We'll get there!
Rolf

StreetPricer
Thompson & Holt
StoreFeeder