Thanks to its very helpful features, I have saved a lot of time with OAGenius! When adding listings, I don't need to go to Seller Central since OA itself automatically sends the details to SC. When processing orders, I don't need to fill out the required areas since it will also pull down the corresponding information from the linked email ad. It also confirms shipment in SC automatically when the order is shipped so no need to worry about late shipments and valid tracking. I also love it giving me heads up on back-in-stock orders.