This was an easy to use tool. It had plenty of nice templates to choose from. Also, I used all the listed upgrade features and have no regrets. My Fairlane listing looked professional and had a ton more hits than other eBayer's listing a similar car (about 10,000 hits). I sold it on the second try after I made some changes to my pricing strategy. I highly doubt I would use a different tool for listing a car. As long as you know what you are doing with marketing your car on eBay, you will sell your car with this tool. All the simplicity and help is there.
P.S. I used eBay's free contact selling assistant service that is offered to car sellers. The rep provided me very useful information that is unique to selling cars on eBay.