Upon downloading one can quickly see and understand the intuitive user interface. This software has a very easy to understand design which makes it easy even for novices. An Auction Magic user myself, I like he fact that the computer doesn't have t be on for a bid to be made. Previously my computer had to be on 24/7 for a bid to be made as I bid very often. I like that he software come with free lifetime updates and that auctions can be placed in groups. All in ll a great piece of software.