I purchased a "lifetime license" in 2003. In 2005 I had to buy yearly licenses for $9.99. Now the yearly has gone up 600% to $59.40. Even if I thought Auction Sentry was worth $60.00 per year, it is not practical to manually renew a license on a monthly basis. It looks like management is trying to kill this product off. Support is terrible - you are no longer able to post anything to their community support board. That is very suspicious. I am forced to find an alternative to auction sentry.