A simple guide on how to sell items successfully

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A simple guide on how to sell items successfully
7 Apr 2015
The secret to selling an item lays in effective communication with your potential customers that convinces them that they need to buy the product you are selling. Sounds simple, right? However it’s not simple at all. Especially when customers don’t realise that they even need your product. Top sellers know how to help customers discover that they need their products. Those who know how to do this increase their chances of taking the biggest slice of the online market cake. We asked Konrad Sztorc - Marketing Manager at WebInterpret - how online merchants should communicate to their customers that life without their product is simply less beautiful and joyful.

What you see is what you get. People viewing your listings assume that what they are seeing in
the photo is exactly what they will receive if they decide to buy. Therefore, no matter how great your products may be, if your photos are poor your sales are going to be poor. “One of WebInterpret’s biggest customers that specializes in clothing told us that pictures do the whole magic of selling. That’s why he invested in a professional photographic studio, camera and a trained employee to make sure he was producing professional quality photos that presented his stock in the best possible light”, Konrad Sztorc said. However, as most sellers can testify, items can be sent back just as quickly as they were sent out if the product is not up to scratch. If you sell substandard products using prizewinning photographs then don’t be surprised when disappointed customers start returning items back to you accompanied by negative feedback, low DSRs, and requesting profit-eating refunds. Good Selling practices recommended by eBay highlight the importance of good quality pictures in the listings and even give you tips on how to produce these high quality photos.

Think like your customers do
Before you describe your listings try to put yourself in your customers’ shoes and think like they do. Note, that even if your potential customers are looking for your exact products, they will not find them if the listing titles for those products do not include the words that your customers are typing into the search window. If you describe your products using words that your customers might not be familiar with it will decrease the chance of those products being found. With this in mind remember that customers do not search for items by entering words such as “wow”, “great”, “awesome”. However, they do search for specific brand names or even Manufacturer's Part Number (MPN) in the Item Specifics. To increase the chance of your product being found you might also consider adding unique identifiers such as Universal Product Codes (UPCs), European Article Numbers (EANs), or International Standard Book Numbers (ISBNs) to the item description. If you’re not sure how to do this, take a sneak peek at your competitor’s listing. eBay recommends that sellers choose up to five keywords that relate closely to your item being listed and then use them appropriately in your listing title and item description.

It is all about money
There is no doubt that customers are more likely to buy a products offering FREE SHIPPING than a product that carries a shipping charge. “According to WebInterpret research, based on our customers sales results, using a free shipping option can increase online sales by up to 30%”, says Konrad Sztorc. What is more, Internet statistics emphasize how important free shipping is for online shoppers with:
  • 93% of online shoppers purchasing more products with free shipping;
  • 58% of online shoppers wanting free or discounted shipping;
  • 61% of online shoppers indicating that free shipping greatly impacts their ordering decision;
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    Landsberied Germany
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    Re: A simple guide on how to sell items successfully
    8 Apr 2015
    @WebInterpret the dropout rate of online purchases are are around 67% percent - why? Customers of online shops are facing too many challanges when buying products. So my opinion is, that the first step of every online dealer is, that the online shop has a very good usability. Not only for desktop pc also for mobile devices.

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