Data Analytics driving business results

India India
Kudos: 18
Joined: Nov 30, 2016
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Data Analytics driving business results
30 Nov 2016
What I have seen about Incompetitor, I would say it is true use of data analytics to get insights about competitor products, pricing and concepts on real time bases to formulate the entry strategy for new products / concept launch or even synchronizing the existing concepts and strategy to stay relevant at market place

This would be a paradigm change from classical way of engaging an agency for research , defining the scope and geography and then getting conclusions after days and week

I would definitely consider this approach for my business if we were to capture real time data for concept checks at the market place
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