Terrible Experience-- Took back my business 3-4 months in 1!
21 May 2017
My experience with Bobsled Marketing was spectacularly awful! We brought them in to manage our Amazon Sponsored Ads and Amazon Marketing Services ads for our product line.
Bobsled might be good for those who like to "set it and leave it" and don't understand the intricacies of how products sell on Amazon, but if you do and have success in highly competitive and saturated areas, Bobsled will be there to screw you!
When we brought them in, we were selling around $47k a month in revenue with around 3500 sales. Campaigns were at 40% ACOS.
They assigned me to a PPC Specialist with little training on AMS and not as experienced as I would have liked for the price they were asking per month. I was assigned to a Google Adwords specialist who was trained briefly for AMS and Sponsored Ads! My monthly retainer was enough to pay 75% of his yearly salary according to his rate on Upwork, yet I was one of his many clients.
He took my sales down to around 2,300 a month and took my revenue down to around $30k a month at it's current rate! He took my business back 3 MONTHS of HARD WORK! I have worked with around 4 PPC specialists and/or agencies during the last two years and I have never seen such terrible results. Our ACOS was at 65% with higher spend and the same if not lower PPC sales.
AMS sales: AMS was rarely managed. I ended up doing all the AMS management MYSELF because the specialist RARELY checked up on the ads and he did not know how to optimize them. Instead of changing Headline campaigns on a keyword level, he just turned off the campaigns entirely if they were not performing well. When we began, we told him that we wanted to utilize AMS to increase spend and get around a 40% ACOS similar to the PPC campaigns were performing at the start. The PPC specialist offered to run Product Display Ads with Interest targeting (if you don't know what this is, ACOS for interest ads are generally around 5000%, they are the WORST way to spend money on Amazon Ads) with a spend of $1k to start! What?
When I brought it up with the operations manager, I was immediately "shown off" that I was incorrect. I was spoken to as if I was stupid. It was my fault and apparently according to them I didn't know how to read PPC and AMS data? Excuse me, I started the business at $100 in revenue and grow it to $50k a month on Amazon by balancing all the variables including PPC. I had over three years of industry experience and when I began I did the PPC myself! My AMS campaigns performed better than the ones I was paying for them to manage!
Instead of finding solutions, they unprofessionally argued with me that I was incorrect and stupid and that everything was going perfect! Maybe for them? Even if I had fired everyone on my team and cut all operations, the profit generated during the one month of their management was not enough to pay just them! Our profit went down 80% A WEEK!
Save your time, your money, and your business and don't work with Bobsled if you truly depend on Amazon for revenue or understand how the platform works. Their agents have limited training if not any. They overload their agents, charging you for cocktails and delivering water. If you care about the progress you have made with your business thus far, DO NOT WORK with Bobsled.