Thx for your kind help. This is a wholesale Plattform. But this was not my question ... I have already created my own rings and try to find the best way how I should sell it online... some say Amazon/ eBay .,, some say use your own landing page, some say FB ... what’s the best idea and who has experienced with selling rings online.
Thx so much .. I know it’s just in the beginning which is hard.... one day it’s pretty simple and easy...;-) it’s like riding a bike..., the determination and my positiv mindset will bring me there!! No doubt!!! ...;-) very job of you!!!
We at Valigara are into jewelry eCommerce for more than 6 years, working with so many jewelry sellers... and each one is unique. So your marketing strategy is unique too.
First it's about your jewelry.Fine / fashion; handmade / ready; price oriented / unique. What is the average sell price, what is the catalog size. Jewelry type (rings, earrings, with variations, custom made...)?
If you are more "mass-production" - go for the larger marketplaces, such as eBay and Amazon. Buyers there care less about the jewelry design and uniqueness, but more about price and logistics. So you have to be more industry-wise than jewelry wise .
If you are more boutique / handmade , smaller marketplaces can become more relevant (such as Etsy, Amazon Handmade, Bonanza, Dawanda and others) as they specialize in some niche target audience. Also it's worth targeting the local community, as it will be more engaged, and they can cover your needs as a relatively small business. Especially if you have the physical presence (store, showroom, booth or something).
In any case - social channels and your own website are important. But again - if your jewelry targets more "general" buyers (people buying some gift for wife before Christmas) - it's less critical. While for more boutique/brand/ designer jewelry it's important from the day 1.
From the logistics side, again it depends on your products. Clearly, you can't establish quick logistics for fine jewelry, especially rings, and for diamond jewelry of course. But if you are in the fashion jewelry - prepare yourself to work with fulfillment. If you go for US market - FBA, EFS or jewelry specialized ones like AIB Logistics (our favorite , they can even do resizing or some fixes to your jewelry).
In many casesthe solution is to have at least partial fulfillment: send your fast movers closer to your target audience. Even that you can't send all ring sizes, with all center stone combinations to fulfillment center, but even having 10, 20 and later on 50 SKUs close to buyers makes a big difference.
More general marketplaces require more from the logistics ( f.i. if you're trying to sell on eBay with above 5 days handling time , in fashion jewelry - almost no chance) , while on Etsy it's ok if you send your jewelry in 3 weeks too...
Well, it's a very quick thoughts. I don't remember this website policy so I am not sure I can invite you into the jewelry eCommerce articles selection on our website. So I invite you to ask here in the forum for more precise questions.