Have used 2 other products before for Keyword and Product tracking. Without mentioning their names, Datahawk is clearly superior. It's easy to use. Easy to set up. I've actually seen product enhancements in the past 3 months that seem to roll out all the time. To me, the best part of the platform is the ability to see the activity of my products graphically. And in color. And in a grid. Basically, it's all the same relevant important data, but displayed in different ways that works for different people and how they analyze. Worth every penny we spend for our 40 products and 500 keywords.