SourceMogul is intuitive tool. You don't have to know much at first about sourcing and its criteria. SourceMogul provides all the necessary data for you in one window, to make a swift decision to further analyse a product or not. It has build in Keepa right there, so you just scroll and check if you like the graph and if you do, you continue to investigate on ROI and profit and so on. Really simple to use and impactful results. Extremely time efficient and simple to use. Definitely recommend. By the way, Ed and the team are extremely helpful and quick to answer any of your questions. Great tool with great team.