Monthly Archives: February 2018

What Makes the Best Product to Sell on Amazon?

Jérôme de Guigné has found six key attributes for ensuring success on Amazon. Use them to source a product with bestseller potential.

This post is by Jérôme de Guigné. Jérôme is the founder of Amazon Made Simple and specializes in helping start-ups and traditional mid-sized global companies grow their distribution on and through Amazon.

Wouldn’t it be great to have a secret recipe to ensure success on Amazon?

Businesses often look at the products they already sell, or can buy from their suppliers, and try to figure out how to make them profitable on Amazon. Like trying to fit a square peg into a round hole, it will never work if you picked up the wrong item to begin with.

But what if we could reverse engineer the problem? If we can discover the traits shared by products that have been successful in the past, can we create a new product with all the right properties to be a future bestseller?

I believe we can!

There is an optimum size, price and context that has a much greater chance of success on Amazon than the average product from your catalog. I’ve helped many businesses succeed on Amazon over the last five years, and time and time again the products with the right attributes succeed, while others struggle to gain traction.

So what are those attributes that the best products have?

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Ecommerce Fulfillment: How to Choose a Strategy and Service Provider

From in-house fulfillment and Amazon FBA, to dropshipping and 3PLs, we evaluate each model to help you pick the right one for your business

Imagine the scenario: you’re a multi-channel ecommerce seller, surrounded by stock, wondering how you’re going to get orders out. You sell a whole range of SKUs, that vary in size and sales volume, and aren’t sure whether fulfilling all your orders yourself will be possible.

While self-fulfilling orders does have merit, it’s not the only way to do ecommerce fulfillment. There are several other strategies, each with their own pros and cons, that are worth exploring.

So, in this post, I’ll look at the different ecommerce fulfillment strategies that are open to sellers, from in-house fulfillment and Amazon FBA to dropshipping and using independent 3PLs. I’ll explain how each model works, the pros and cons of fulfilling orders using each approach, and the types of businesses which are best suited to each model.

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How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free

This post is by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Before joining Seller’s Choice, Andrew worked as the Digital Marketing Director for top Amazon seller Think Crucial.

If you sell products on Amazon, you’re probably wondering if there’s anything you can do to help increase your sales.

The good news is that tweaking your product listings has very tangible benefits in that regard. The bad news is that it’s going to take some very real effort and work on your part. While I worked as the Director of Marketing for Think Crucial, that was one of the biggest challenges that I faced.

Think Crucial had its own very successful ecommerce site and we wanted to have the same success on Amazon. We had over 2000 SKUs with 900 parent listings so we knew there was more potential for us. To accomplish our goals for our Amazon listings, I decided to focus on four concrete areas: product titles, descriptions, bullet points, and keywords.

The end result? Page views increased by 44%, sales by 30%, and conversion rate by an impressive 10%. That’s a lot of business impact. We optimized everything possible including images, titles, bullet points, product descriptions and on some listings, Enhanced Brand Content.

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Is It Time To Copy Chinese Sellers? Eight Tips For Amazon Sellers

Chad Rubin investigates a Chinese brand that has become one of Amazon’s most successful sellers. How have they achieved so much?

This post is by Chad Rubin, President of ecommerce business Crucial Vacuum, CEO of ecommerce ERP system Skubana, and board member of the PROSPER show for Amazon sellers.

Ever feel like your competition knows more than you?

One minute it’s going so well. You’re at the top of your product page on Amazon, reviews are flowing in and your biggest concern is getting the next batch of orders delivered on time.

But there’s a niggling worry. Little “what ifs” float around your head. What if a cheaper product comes along? What if I lose my supplier? What if the Chinese sellers catch on and start cutting out the middleman entirely?

Well, I’ve got some good news – it doesn’t matter what you’re worried about. Whether it’s low-priced competitors, direct-to-market manufacturers, or sources of new stock drying up.

In this post I’m going to explain why Chinese sellers are dislodging their rivals and dominating Amazon. I’m also going to show you exactly how they boost demand for their products, increase traffic and grow a following.

Sound good? Let’s dig in.

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Get Sourcing This April at Global Sources Exhibitions

From mobile devices to virtual reality, home products, fashion and luggage, you can source almost anything at Global Sources trade shows

If you are a private labeler or a seller looking to develop a brand, it’s very likely that you’ll be sourcing products from factories in Asia. So it makes a lot of sense to attend trade shows there, and meet face-to-face with potential suppliers.

Not only does this cut out lengthy email conversations, where your requirements can be easily misunderstood, it helps you get a feel for the right supplier and start building a relationship with them.

Trade shows also give sellers a chance to get hands on with potential products. In the age of the internet sellers can be all too tempted to source products without ever seeing them. At trade shows, sellers can get their hands on sample products, test them out and make a far more informed decision on which products to source.

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