Monthly Archives: January 2019

Amazon Brand Registry: Everything You Need to Know

Brand Registry is powerful and sophisticated, but also complex and often misunderstood. Here are all the answers for brands and sellers.

This post is by Leah McHugh, an ecommerce consultant for ecommerceChris.com.

If you’re a brand owner selling on Amazon then you know that protecting your brand can be a full-time job. I’ve spoken with many brands who are reluctant to sell their products on Amazon at all, for fear that their reputation will be tarnished by unscrupulous sellers.

Even if you’re not selling your brand on Amazon yourself, someone else probably is. It’s notoriously difficult to close off every route that can lead to your products being sold on Amazon.

That’s why I recommend that ALL brands enroll in Amazon’s Brand Registry to protect their products from counterfeiters, and to control the brand experience customers have on the world’s most popular ecommerce site.

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eBay vs Amazon: The World’s Top Marketplaces Go Head to Head

These online retail giants have millions of buyers and sellers, but in the battle of eBay vs Amazon, which is the best marketplace for you?

eBay vs Amazon

There is no doubt that eBay and Amazon dominate online retail, with hundreds of millions of customers worldwide. But they are very different creatures.

eBay has expanded from auctions and collectibles to a huge consumer marketplace, with gross merchandise volume (GMV) running at around $94 billion a year. eBay has been struggling for years to cast off its flea market image and find a new identity, but remains one of the largest ecommerce sites in the world.

Amazon, on the other hand, has grown from a humble bookstore to one of the largest companies in the world. Amazon’s GMV is estimated at over $250 billion, with marketplace sellers accounting for around half of those sales. Its image is businesslike and ruthless, constantly innovating and generating buzz around its products.

So, sellers, what are the main differences that you should know about before choosing your preferred platform? Which one is right for you? In this article we compare the two online retail giants in ten different categories to see if there is a clear winner.

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How Red Stag Breaks the Rules of Ecommerce Fulfillment

Most 3PLs expect to make mistakes. Red Stag guarantees that it won’t, with fast inbound processing, zero losses, and 100% order accuracy.

Man handling box at RSF

This post is by Chris Molitor, Vice President for Business Development at Red Stag Fulfillment.

In early January 2013, two ecommerce entrepreneurs stepped gingerly around piles of packing material in the fulfillment warehouse they had hired to ship their products. Their Christmas season had been a disaster, with orders shipped late, packages mis-shipped, and inventory lost.

The owners had come to the fulfillment warehouse in person to do something that most ecommerce businesses do in January: assess what went wrong during the busiest time of the year, the holiday sales season that can make or break an online retailer.

When they walked into the warehouse, they immediately saw the problem. The main floor was a mess. The employee breakroom was filthy. Employee morale was low.

Their ecommerce startup was growing fast, but the entrepreneurs knew they couldn’t sustain their growth without reliable order fulfillment. So, they decided to create their own fulfillment company. In the spring of 2013, they launched Red Stag Fulfillment.

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Amazon Seller Account Health Check: Step by Step

Discover and fix problems with your selling account before Amazon does. Stay clean, deal with dirty competitors and prevent suspensions.

Amazon seller account health check

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Over the past four and a half years, we’ve worked with thousands of sellers facing the pain and anxiety of Amazon account suspensions and listing blocks. One constant remains: sellers will do anything in their power to avoid going through it all again.

What’s the best way to protect yourself from Amazon’s investigators poking around in your account? Identify threats before they do. If you find complaints about item quality, for example, then you can take remedial steps before it blows up into a major problem. Or if you are missing targets on key performance metrics, you can uncover and address the failures behind that.

The steps below will help you devise a complete plan for protecting your business and allow you to grow safely to larger revenue and higher sales, year over year.

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Amazon Best Sellers Rank or BSR: What We Know About How It Works

Chris Dunne looks at Amazon BSR: what it is, where it can be found, how it is calculated, the Best Seller badge, boosting your BSR and more.

Man confused by charts

This post is by Chris Dunne, Marketing Executive at RepricerExpress.

This post will examine an intriguing and often confused metric, Amazon Best Sellers Rank (BSR).

Many sellers think that getting the best possible Best Sellers Rank is the aim of the game when selling on Amazon. It’s a clear indication that you’ve beaten your competitors and sales are coming in fast, isn’t it?

In this post you’ll discover the truth about BSR, including why it matters and when it doesn’t, how it is calculated, and what you can do to boost it.

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