Monthly Archives: February 2019

Root Causes: The Key to a Successful Amazon Suspension Appeal

Understanding what Amazon wants when they ask for root causes can make or break your chances of reinstating your ASIN or account

Man found tree root cause

This post is by Chris McCabe, owner and founder of ecommerceChris, LLC, an Amazon seller account consultancy.

Misunderstanding the cause of complaints that led to an account suspension is one of the biggest mistakes that sellers make, when they write their own Plan of Action. It may seem trivial at first glance, but if you don’t get the root causes right, Amazon’s investigator won’t even bother to look at your POA.

When Amazon asks you for the “root cause that led to the complaints” they really mean that: the ROOT cause. Tell them precisely what lies behind the complaints which led to the notification, as closely as you can.

Don’t quote back to them what a buyer said, or repeat Amazon’s opening paragraph. Many sellers do that, but you have to step forward and show some analysis. Here’s how to look beyond the symptoms and get to the root cause that Amazon asks for.

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Importing Products from China: Roundup 2019

Our best articles on finding manufacturers, using Alibaba and other sourcing sites, ensuring product quality, and complying with regulations

Container ships importing products from China

Importing goods for sale is a profitable business model for many online sellers, but it is complex and can be a minefield of problems from poor product quality to shipments being held up at customs.

Many things can go wrong in the import/export process. There are several examples in private label seller Danny McMillan’s nightmare story about importing a shipment from China. Danny also covers everything he learned from the situation.

Thankfully, there is a wealth of knowledge and experience out there to help sellers import products from China. For this roundup we’ve selected our best importing articles and grouped them into four sections:

  • Finding suppliers from China and beyond
  • To Alibaba or not to Alibaba?
  • Getting the best out of your suppliers
  • Product quality and compliance

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eBay Global Shipping Program: All Your Questions Answered

eBay’s Global Shipping Program allows sellers to access international customers and reach new markets, but is it the best option for sellers?

Parcels being delivered around the world

International shipping is a complex activity. There are a multitude of considerations from customs duties and taxes, to long delivery time frames and flawed parcel tracking.

eBay’s Global Shipping Program (GSP) aims to make international shipping easy for eBay sellers. With GSP you only have to ship your product to a warehouse in your own country, then eBay takes over and handles international delivery to the buyer.

But how well does the program work? What are the pros and cons? And is it really the best way to ship internationally?

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Amazon PPC Ads: Everything You Need to Know

From costs and effectiveness to ACoS and optimization, Chris Rawlings answers all the big questions on Amazon Sponsored Products PPC ads.

Amazon PPC on notepad

This post is by Chris Rawlings, CEO and Co-founder of Judolaunch and JudoPPC.

Amazon is now the third-largest online advertising company in the U.S., earning an estimated $4.61 billion in ad sales last year, to place it behind only Google and Facebook.

That shows on the site, with sponsored ads featuring at the top, middle and bottom of many search results pages. These are Amazon’s flagship PPC ads, Sponsored Products.

Amazon PPC ads are more popular than ever, and becoming almost indispensable for businesses to launch and sell their products successfully. Here’s everything you need to know about these ads.

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