From costs and effectiveness to ACoS and optimization, Chris Rawlings answers all the big questions on Amazon Sponsored Products PPC ads.
Amazon is now the third-largest online advertising company in the U.S., earning an estimated $4.61 billion in ad sales last year, to place it behind only Google and Facebook.
That shows on the site, with sponsored ads featuring at the top, middle and bottom of many search results pages. These are Amazon’s flagship PPC ads, Sponsored Products.
Amazon PPC ads are more popular than ever, and becoming almost indispensable for businesses to launch and sell their products successfully. Here’s everything you need to know about these ads. Continue reading →
Continue reading →