Products that piggyback on popular trends can generate amazing sales quickly, but timing is everything and other sellers don’t always play fair.
This post is by Pilar Newman, an eleven year Amazon seller veteran who runs her business full-time while traveling the world. Pilar provides ecommerce training on her website and YouTube channel.
Learning how to capitalize on fast-moving industry trends can significantly bump sales for any ecommerce seller.
It’s an opportunity that sellers such as myself seek out like a hawk in order to quickly turn around products at some of the highest profit margins. This is especially true when one uses private labeling as a method to enter the marketplace, and ride the wave of a hot new trending item.
One of the easiest and fastest ways to profit from a trending item is to produce a secondary product relevant to the main item. This is often seen when the latest tech gadget is released, and a rash of new compatible accessory items erupt onto the marketplace.
But competition is very high when it comes to profiting from trending products, and you can’t just jump on the bandwagon and expect to be successful.
In this article I’ll tell you how I’ve made money from trends in the past, how you can identify hot products yourself, and my best tips and tricks for making the most profit with trending items.
Go to the listings for just about any type of product on Amazon and you’ll probably find a large portion of those goods are made in China.
China is still the premiere manufacturing location for many importers, despite rising labor costs and recent trade tensions. Especially for inexperienced ecommerce sellers, it makes sense to start importing from China. It’s easier to find suppliers with the expertise to manufacture quality goods for overseas markets in China than elsewhere in Asia.
But although ecommerce sellers have been importing from China for years, they still face many challenges with Chinese suppliers. Many misconceptions persist about how to import from China and effectively manage product quality there.
Most misunderstandings with Chinese suppliers are a result of poor communication, unclear requirements and poor preparation. So here are some of the main things ecommerce sellers get wrong about importing from China.